Check out this billboard I came across the other day.
Really? Fast Pass for the Santa line?
I mean I once helped British Airways successfully market a ‘fast pass’ product to get first-class travelers through the customs process faster. It worked well there but jeez this is a whole different category.
How would you feel walking your kids past all the other kids waiting in line?
And as a marketing tactic, while you may win over a few customers who like the service, what kind of experience are you creating for all those who have waited patiently in line only to be passed by others?
Google and Zappos are just two of the marketers who have shown us the growth you can enjoy when you use customer insight to create an amazing experience for everyone.
Maybe I’m wrong but at the end of the day I think this marketer is going to be minus a few fans at at time when happy shoppers are sacred.
Your thoughts?
