Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.
1. LISTEN
Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.
2. TALK TO CUSTOMER SERVICE
Talking to the customer service representative about your clients will be a great help. Find out frequently asked questions about their wants, needs, where they need assistance, and take note of any advice they may give you. This information will better help you target your audience and tailor your blog idea to information they will want to read about.
3. REINVENT
Find out what blog ideas work and reinvent them for your content and target audience. A great website we use is Buzzsumo, which shows you the most shared content. Get inspired by other blogs, review their content and reinvent it in a creative way that targets your own audience.
Also, get inspired by your own blog ideas. Look back at your previous blogs and find out what worked. What topics got shared the most?
4. READ
Read and gather as much knowledge as you can about various topics and trends and take notes. The more information you learn, the more ideas you will have when you sit down to write. Taking notes will help you pinpoint the most important and interesting facts worth blogging about.
5. TAKE A RISK
People are interested in what they are too scared to try; it’s in our nature. Before we try something risky we want to know if it worked for someone else first. By trying new things to improve your business and blogging about it, you take on a leadership role. It can be something as simple as deleting a Facebook Page and documenting the process through your blog.
6. SHARE & GET CREATIVE
Share experiences through your blog. That personal touch will resonate with an audience and give a sense of authenticity to your blog. We don’t just mean the positive experiences; share the negative ones too. People will appreciate the honesty of a company willing to share setbacks and how they overcame them. With this strategy, you can encourage your audience to leave comments sharing their experiences and start a conversation.
If you really get stuck thinking of a great blog post idea, try comparing your topic to a current major media trend or event that interests you. For example, if you are a big sports fan, the NHL and NBA playoffs are here. Find a creative way to compare your topic to the sporting event to attract readers. Memorable headlines always attract more visitors. There’s also a great tool called the Content Idea Generator that will inspire you with some interesting headlines.
7. STUDY HOW IT DID
Once you have posted your blog, track shares, likes, and conversions. This will give you insight on what worked and what didn’t. With this knowledge, you can further improve your next blog to reach as many people as possible and gain more readers.
More Tips From A Toronto Digital Marketing Agency:
6 Reasons You Need A Blog For Your Business Website
4 Tips to Build an Employer Brand for Your Business
TThe Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.
