Videos on your website are worth their weight in gold. And with the price of gold today, more and more marketers are looking to ways to maximize their brand’s emotional benefits while in front of the consumer.
Too often marketers rely on text to tell their corporate story.
Marketers also add photos to help with the messaging, but there is no better way to build a persuasive story than to marry emotion, with motion, sound with sound effects, and great creative to lift the corporate story off the page and into the heart of the consumer.
After all, isn’t strong marketing all about telling compelling stories that encourage the customer to want to know more about your product or service?
When producing your website video think “wow factor, entertainment and education”.
These three important factors help make your website set off the emotional triggers within your consumer.
Here’s 14 other benefits that come from adding well-produced videos to your website.
- STICKIER EXPERIENCE
- ALLOWS TO CONSUMER TO “IMAGINE MORE”
- HELPS SET YOU APART WHEN INTRODUCING YOUR COMPANY TO YOUR TARGET CUSTOMERS
- WHEN YOU KEEP YOUR VIDEO SHORT AND PUNCHY, IT CREATES MORE IMPACT
- GREAT VIDEOS DRIVE MORE TRAFFIC TO YOUR SITE
- VIDEO INCREASE THE LENGTH OF TIME ON YOUR SITE
- VIDEOS INCREASE THE TRUST FACTOR IN YOUR COMPANY, ESPECIALLY WHEN STAFF AND SENIOR EXECUTIVES ARE ON CAMERA.
- EASILY DEMONTRATES THE PERSONALITY OF YOUR COMPANY
- WITH PROPER SEO, IT IMPROVES SEARCH ENGINE RANKINGS
- VIDEO CAN EASILY DEMONSTRATE AND SOLVE A PROBLEM
- DEPENDING ON THE COMPLEXITY OF THE VIDEO, IT CAN BE VERY COST EFFECTIVE.
- VIDEO CAN HAVE MULTI PURPOSES (Home Page, Trade Show, Sales Tool, Email Blast)
- YOU ALWAYS HAVE IMMEDIATE ACCESS TO IT WHEN YOU ARE ONLINE.
- IMPROVE THE OVERALL WEBSITE EXPERIENCE
So, go to your website right now and pretend you are the customer. In 5 seconds or less, determine if a video might have kept you as a customer rather than moving on.
