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All Posts By

Bob Nunn

Mar 07

Amy’s Ice Cream: One Cool Social Media Marketing Example

By Facebook Marketing, Social Media Marketing 3 Comments

Came across this great example of ‘fanning the flames’ thanks to a mention by Ann Handley of Marketing Profs on a podcast.

‘Fanning the Flames’ is what I refer to when you use Social Media Marketing and other tactics to activate your fans and get them to talk about you. It’s just like blowing on the embers of a fire to turn it into a roaring flame.

It’s not only an amazing site with great digital storytelling for a relatively small business  – check it out here at Amy’s Ice Cream – but here in this grab from their Facebook stream they’re using monitoring of their name on Twitter to capture positive comments about them and then reposting that onto their Twitter and Facebook streams.

Great Social Media Marketing Example from Amys Ice Cream

Stats are showing only 1 in 10 fans will actively, publicly talk about a business so when they do this is an awful cool way (pun intended) of getting your fans to share the love across channels.

Hope this helps.

Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online age and dessert. He’s the founder of BrandMechanics.ca and a regular speaker and guest blogger. Give him a call to see how Brand Mechanics 9-point social media marketing audit can get you on the road to a winning plan.

Mar 01

Tool Time: Getting The Right Internet Marketing Mix

By Internet marketing, Internet Marketing Tools 4 Comments

Picking the right mix for your internet marketing has become much more complex recently. Everything is so sexy and new – and there’s a lot of choices! Sort of like going to Home Depot. This post provides some easy guidelines for picking the right tool for the job.

Be careful when you go to Home Depot. From experience I know that too often you spend big money on something that looked cool and you thought for sure that you could use.  But six months later you’re looking underneath your workbench saying ‘Now, why did I buy that?’

Internet Marketing Consultant Tips

Trying to pick the right internet marketing mix is just as dangerous. You’re just as likely Read More

Feb 09

How To Create A Low Cost Internet Marketing Listening Post

By Internet marketing No Comments

I guest post  over on Search Engine People’s popular internet marketing blog. Posted my monthly piece there yesterday. Check it out.

It lays out 10 simple steps to creating an internet marketing dashboard to listen in on the social media conversation and monitor search for your brand, your competitors or your category. It’s a ‘D-I-Y’ process if your budget doesn’t allow for the expense of more upscale social media monitoring tools like Radian6 etc. The ‘Twiterati’ are saying it’s “actually pretty cool.”

Click here to read:

Social Media Monitoring Example

Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online age and listening to ‘Y’alternative’ music. He is the founder of BrandMechanics.ca and a regular contributor to Search Engine People’s blog.

Jan 07

The Gamification of Internet Marketing

By Internet marketing, Rewards No Comments

Lots of folks staring into the crystal ball past few weeks to make predictions. Here’s one I actually buy.

A nice piece in the Globe today makes the case that the better way to achieving customer loyalty is through gamification: rewarding customers by turning your marketing into a game  or marketing through an existing game like Foursquare.

Internet Marketing Idea: Gamification

The piece is shy on any results but has great examples from Jay-Z and 7-11.

Turning your marketing into a game through badges and simple games is something to consider vs. the traditional buy-10-get-one-free ‘subsidize the loyal’ programs many businesses still use but I don’t think you can lump all the new gaming options together and say they work carte blanche.

If it helps check my thoughts on my guest post on the Search Engine People blog: Which Is Best For Marketing Your Business: Foursquare or Groupon?

Click here to read the Globe article: http://bit.ly/glogame

Bottom-line: Add the question ‘Can we turn it into a game?’ to your marketing checklist.

Jan 04

Zuckerberg’s Oscar Speech? Best Facebook Marketing of 2010

By Facebook Marketing, Social Media Marketing No Comments

Ever notice that the best laugh you get is when you make yourself laugh?

I did an image for my regular guest post on Search Engine People’s popular blog and gave myself a good little chuckle.

ZuckerbergOscarWin_thumb

Inspired by Facebook’s great year and probable Best Picture win I give out my own Oscars for the Best Facebook Pages of 2010 complete with stats. It’s been tweeted 52 times. Click the link to read.

Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online age and perfecting his lasagna. He is the founder of BrandMechanics.ca and a regular contributor to Search Engine People’s blog.

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