Online video is a new power tool for marketers. It can boost conversion of your site twofold and give your business the multi-media personality previously only big companies could enjoy.
But you’re not Susan Boyle.
You make look like her (I do) but you don’t sing like her.
So don’t waste your time trying to go viral purely on entertainment value. My friend Chris Carder over at ThinData calls it ‘lightning strike’ marketing. You do it because, hey, it struck over there. Good luck with that.
Instead, if you’ve got a remarkable story, a more surefire way to get online video working for you is pure & simple product demonstration. Here’s great example I came across recently.
Working with a U.S. sports retailer last week our keyword analysis showed a huge amount of traffic going to the used gear section of his site likely driven by these economic times. By adding an online video with tips on what to look for when buying used he’s more likely to get found by the search engines and increase the conversion of visitors to customers.
Then once you’re done doing your Scorcese thing and it’s up on your site, take it and put it out there on the world wide web and see what happens.
This way even if Simon Cowell doesn’t like you, you’ll win over your own fans.
A follow-up to this post with more examples can be found here: Another Example of Good Video Marketing
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