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All Posts By

Bob Nunn

Mar 29

How To Choose Brand Colors For Your Company in 5 Simple Steps

By Branding, Digital Marketing, Marketing Tips, Naming

Brand colour matters. Every decision you make about your brand has an impact on how your business is perceived by your customers particularly colour. Colour has an impact on the first impression people have when they engage with your brand. It produces feelings, emotion, and information. Green can equal calm & natural. Red can mean action. Etc.

And, beyond perception, colour can improve the functionality of your marketing. Consider this research curated by colorcom.com: Read More

May 27
which digital marketing is best

Digital Marketing Hype Vs. Reality: 3 Examples & 5 Ways To Separate

By Digital Marketing, Facebook Marketing, Integrated Marketing, Marketing Ideas, Marketing Tips, SEO, Social Media Marketing

In digital marketing, there’s always the next big thing. Always a hot trend. Always a different strategy to consider. And they often come with considerable hype. There’s no shortage of tools, apps, or best practices that “will take your business to the next level.” (After all, who better to market something than marketers themselves? ; )  Read More

Mar 05
can social media marketing really help my business

Social Media Advertising 101: 7 Best Practices You Should Be Following In 2021

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, Measurement, Social Media Marketing

With social media marketing, it can be overwhelming to figure out what you should be doing, what you shouldn’t be doing, and how to actually tackle it. But don’t worry, we’ve got you covered with the following 7 must-follow social media best practices you should be adopting in 2021. 

Read More

Feb 25
will email marketing die

Is Email Marketing Dying? 5 Things That Work & 5 That Don’t

By Digital Marketing, eMail Marketing, Internet marketing, Marketing Tips

As a digital marketing agency, we often hear this question from clients: “I hear some companies are doing well with email, should I be considering it?”

Don’t give up on email marketing just yet. For years, people have been talking about the demise of email marketing, but the numbers say otherwise. Even though it’s more challenging than ever to get customers to open your emails, it’s a proven tool to continuously communicate and engage your customer base.  Read More

Dec 16
Top 8 SEO Best Practices: Simple SEO Checklist With Proof Of Success

Top 8 SEO Best Practices: Simple SEO Checklist With Proof of Success

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO

Search engines have a huge impact on how people make decisions in every aspect of their lives and, consequently, they should have a profound impact on how businesses market themselves. Accordingly, as a digital marketing agency, we believe it is incumbent upon every business – large or small, online or off – to consider how they appear to the growing number of online searchers seeking buying information.

Consider the following: Read More

Oct 01
online reviews affect marketing in the online era

6 Ways Online Reviews Affect Your Business In The COVID Era

By Digital Marketing, Internet marketing, Marketing Tips

So you need to re-build your sales after COVID yet you have even less marketing budget than before. Or maybe you’re actually in a position where you have a new venture that can thrive in this environment. Where do you start?

The value of reviews cannot be more overstated as a core marketing activity. All you need to do is think about your own personal buying habits to understand the impact they can have. One of the first things you and most of your customers will do when considering a product or service is to read online reviews about the company. 

According to BrightLocal’s 2020 Consumer Review Statistics, 82% of consumers read online reviews. They spend, on average, 13 minutes and 45 seconds reading reviews before making a decision.

Reviews affect buying decisions. Online reviews for businesses have become an effective strategy to boost your business. There have never been more of your customers online. They are looking at your website, checking out your social media presence, and they are reading reviews about your company. 

As a Toronto digital marketing agency, we outline 6 ways you can leverage online reviews to boost your business amidst the pandemic. Read More

Oct 08
Toronto marketing agency explains how marketers can reach their target audience

3 Ways Marketers Whiff On Their Audience

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a Toronto digital marketing agency, we frequently see great ideas fail to gain traction for a variety of reasons. One of the most common and significant issues that we find with failed digital marketing efforts is a misunderstanding of the audience and their needs. You may have an amazing product, campaign, and messaging, but none of that will matter if you whiff on connecting with your target audience.

Read More

Apr 18
Video marketing success

Video Marketing: Getting Started With A Goofproof 20 Step Checklist

By Marketing Tips, Video Production

As a Toronto marketing company in the trenches of the digital marketing revolution, we’ve witnessed the rise of video marketing as a key tool in your marketing toolbox. In fact, partly because of algorithm changes, views of branded video content have increased:

  • 258% on Facebook and
  • 99% on YouTube as of June 2017

And, when deployed on your site, videos have been shown to increase conversion by 20% and average order value by 19%.

Sounds great but given that there’s 100 hours of video uploaded to YouTube every minute, how do create video content that will get found and be successful for your business? Here’s a hint; the most important part of the video production happens before the shoot. It’s all about the pre-production!

Here’s a 20 step checklist to successful video marketing pre-production:

1. What Are Your Goals For The Video?

Define how you are going to measure success, for example:
Simple Brand Awareness (Views and Reach)
Leads
Actual Purchase of Product or Service. Different goals will have different video marketing strategies.

2. Who Is Your Audience?

Define the buyer persona (Demographic, Hobbies/Interests, Read More

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