If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More
If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More
As a digital marketing agency we know that oftentimes blogging for your business may seem tedious. If you are one of those people who are skeptical about blogging for their business, this article is for you. Here are 6 reasons why you need a blog for your business website:
Relevant and fresh blog content adds value to your business website. It results in your website pages being stored (Indexed) within the search engine servers and improves your website’s online authority score. Both of which in return increase the ability of your website to get found online by ranking higher in search engines like Google.
Short tail keywords (Shorter and generic searches) –> Best Shoes
Long tail keywords (Longer and specific searches) –> Best Leather Shoes Canada
70% of all web searches are long tail keywords.
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It’s easy to get carried away with exciting projects and neglect your own brand. Your brand is not only important for attracting new customers, it’s also important for your business culture. This internal branding is known as your employer brand.
Employer brand is how your company is perceived by your current and potential employees. Having a clear employer brand can be a powerful recruiting tool, motivator, and creates a culture of success. Some best practices to have your employees “live your brand” include:
We know how important it is to keep up a company’s brand, and at the Marketing Garage, we work hard as a team to tune up our employer brand. In this blog, you will learn how an employer brand is important, and 4 ways we developed and tuned our employer brand that you might find helpful.
It’s important to align the external brand, which is your company’s promise to customers, with your employer brand in order to present your company consistently and effectively. As Forbes mentioned, “fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver on it.” If your employees are not engaged, then the strength of your external brand doesn’t matter. Read More
Do you like to fix marketing that is broken? Put a shine on brands that have dulled?
If this sounds like you then we want you to join our crew!
The Marketing Garage is an award winning group of marketing consultants based in beautiful downtown Aurora, just north of Toronto. We are a small crew of hard workers who encourage thinking outside the box. At The Marketing Garage, we use a diagnostic approach to help a variety of companies fine tune their internet marketing. We provide clients with the following services: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising.
Our client base is strong and growing, but we are in need of a client service leader who thrives on project management and performance improvement. Read More