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Mar 09
how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

Dec 22
digital marketing strategies and tactics for a crisis

5 Digital Marketing Strategies and Tactics for Crisis Management

By Blogging, Digital Marketing, Internet marketing, Marketing Tips

Digital marketing strategies and tactics are fluid. They should change over time to align with market conditions, customer demand, and many other external factors. A crisis like the COVID-19 pandemic has forced companies across the country to stop and rethink things – especially how they market to their customers. 

For some, it has forced them to speed up their transition to digital marketing and shift things online. For others, it has proven how important it is to be agile and flexible in the face of a crisis. 

Digital marketing has become central to all interactions. Digital channels have become the primary way to engage customers for many. 

Here is how to revamp your digital marketing strategy to reflect the new reality brought on by the COVID-19 crisis: Read More

Dec 16
Top 8 SEO Best Practices: Simple SEO Checklist With Proof Of Success

Top 8 SEO Best Practices: Simple SEO Checklist With Proof of Success

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO

Search engines have a huge impact on how people make decisions in every aspect of their lives and, consequently, they should have a profound impact on how businesses market themselves. Accordingly, as a digital marketing agency, we believe it is incumbent upon every business – large or small, online or off – to consider how they appear to the growing number of online searchers seeking buying information.

Consider the following: Read More

Oct 21
search engine optimization

How To Do Keyword Research For A SEO Friendly Website

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Search engine optimization (SEO) is one of the most important strategies to ensure you have good search results. If you don’t choose the right keywords on your website, you’ll face challenges driving the right type of traffic and generating high-quality leads. 

Strong SEO/website optimization starts with building the right keyword list. But if you’re a SEO newbie, doing keyword research can be overwhelming.

Here we outline 6 ways to do your keyword research and develop a perfectly optimized website: Read More

May 14
Toronto marketing agency hiring social media marketer

Toronto Marketing Agency Hiring Social Media Mechanic

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Social Media Marketing

Update: The position has been filled. However, we would be pleased to accept resumes for future positions at The Marketing Garage.

We’re looking for a bright, energetic person to join our team at The Marketing Garage. We’re a small crew of marketing consultants who deliver real results based in beautiful downtown Aurora, just north of Toronto. However, while we favour local people, we also work remotely with some of our team. We use a diagnostic approach to help a variety of companies fine-tune their digital marketing using a full toolbox of tactics: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising. Your initial assignment will be a social and content-heavy position but we’re looking for something with a focus on results and an appreciation for analytics.

Read More

Jan 09

Why You Shouldn’t Use Stock Photos (& 7 Easy Things To Do Instead)

By Blogging, Digital Marketing

Looking for a new year’s resolution for your digital marketing? How about ‘no more stock photos!’?

This is a handy post for those trying to convince others in the company not to use stock photos AND for those who know deep inside they shouldn’t use stock but don’t have any good alternatives. Accordingly here’s 5 great reasons you shouldn’t use stock photos and 7 easy things to do instead.

Top 5 Reasons You Shouldn’t Use Stock Photos In Digital Marketing

1. Stock photos lower conversion.

There’s no shortage of digital marketing tests that show that real photography converts better:

2. Stock photos lack authenticity.

High-performing digital marketing is all about reducing FUD (Fear, Uncertainty & Doubt) for those making a purchase decision online and increasing Read More

May 25

How to Grow a Travel Blog

By Blogging

The Travel Industry Council of Ontario (TICO) wanted to raise awareness of the range of services they provide to the travelling public and encourage more travel professionals to become registered travel agents.

We developed a fresh blog strategy with a range of topics from travel tips and vacation destination ideas to vacation scams and new travel regulations that resonate with travelers and industry professionals.

Find out details on how we grew their blog by clicking below.

Read The Case Study

The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.

Apr 27

7 Ways to Come up with Blog Post Ideas

By Blogging, Digital Storytelling, Marketing Ideas, Social Media Marketing

Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.

1. LISTEN

Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.

digital marketing agency - Blog post research Read More

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