As a digital marketing agency we know that oftentimes blogging for your business may seem tedious. If you are one of those people who are skeptical about blogging for their business, this article is for you. Here are 6 reasons why you need a blog for your business website:
1. Blogging Can Help Your Business Website Get Found On Google
Relevant and fresh blog content adds value to your business website. It results in your website pages being stored (Indexed) within the search engine servers and improves your website’s online authority score. Both of which in return increase the ability of your website to get found online by ranking higher in search engines like Google.
2. Get Found Through Blogging For Specific Search Phrases
Short tail keywords (Shorter and generic searches) –> Best Shoes
Long tail keywords (Longer and specific searches) –> Best Leather Shoes Canada
70% of all web searches are long tail keywords.
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