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Digital Marketing

Mar 29

How To Choose Brand Colors For Your Company in 5 Simple Steps

By Branding, Digital Marketing, Marketing Tips, Naming

Brand colour matters. Every decision you make about your brand has an impact on how your business is perceived by your customers particularly colour. Colour has an impact on the first impression people have when they engage with your brand. It produces feelings, emotion, and information. Green can equal calm & natural. Red can mean action. Etc.

And, beyond perception, colour can improve the functionality of your marketing. Consider this research curated by colorcom.com: Read More

Sep 30
is social media marketing dying

Is Social Media Marketing Dying? What The Numbers Are Saying:

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Social media has become commonplace in our lives. It’s used daily for personal and for business reasons by billions of people around the world. However, there has been some pushback lately because of what social media has become.

Many are tired of the negativity. It can be very polarizing. It has shifted from a place to connect with friends to a place where you market yourself or your company. The monetization of social media is well underway. I think we all knew this would be the reality of social media eventually. Read More

Aug 17
defect vs bug on website

Defect vs. Bug: 4 Tips On How to Prioritize Website Fixes

By Digital Marketing, Internet marketing, Marketing Tips, SEO, Website Design

Websites are dynamic. They are ever-evolving and changing. As a business, you need to ensure your website meets certain standards in terms of accessibility, usability, relevance, and optimization. Not to mention ensuring it’s in alignment with your strategic business and marketing goals and objectives. Consequently, there is ALWAYS something to work on. Read More

Jun 29
digital analytics

You’re Losing Money by Not Using These 3 Digital Marketing Tracking Metrics

By Digital Marketing, Internet marketing, Marketing Tips, Measurement

There are hundreds of different marketing metrics you can track today. With the right tools, you can easily track your marketing activities online. You can get very granular if you have the right tracking system set up. Are you tracking your digital marketing efforts? But more importantly, are you tracking the right metrics? Read More

Jun 08
why do small businesses need digital marketing

3 Reasons Why Small Businesses Need Digital Marketing – And How To Leverage It

By Digital Marketing, Internet marketing, Marketing Tips

Digital marketing in 2021 is more important than ever for businesses with physical locations now that most people are forced to shop and browse online.

COVID-19 was a perfect example of why a digital presence is so important. Companies that already had a strong digital presence were able to quickly transition and focus more on the digital side of their business. Those who had yet to undergo a digital transformation struggled to continue to operate efficiently and serve their customers.  Read More

May 27
which digital marketing is best

Digital Marketing Hype Vs. Reality: 3 Examples & 5 Ways To Separate

By Digital Marketing, Facebook Marketing, Integrated Marketing, Marketing Ideas, Marketing Tips, SEO, Social Media Marketing

In digital marketing, there’s always the next big thing. Always a hot trend. Always a different strategy to consider. And they often come with considerable hype. There’s no shortage of tools, apps, or best practices that “will take your business to the next level.” (After all, who better to market something than marketers themselves? ; )  Read More

May 06
google vs yahoo

Google vs Yahoo vs Bing: Which Search Engine Is The Best For Paid Ads?

By Digital Marketing, Marketing Tips

We all know Google is far and away the most widely used search engine in the world. Google has become so popular that it’s used as a verb in everyday language and conversations. Estimates by many sites, including statscounter, has Google with about a 90% share of the search market. In Canada, the numbers are in alignment with this estimate. 

As a digital marketing agency that likes to keep our options open, we know Google is not the only search engine in town. Read More

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