Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More
Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.
There are generally two main approaches to SEO: Read More
We’re looking for a bright, energetic person to join our team at The Marketing Garage. We’re a small crew of marketing consultants who deliver real results based in beautiful downtown Aurora, just north of Toronto. However, while we favour local people, we also work remotely with some of our team. We use a diagnostic approach to help a variety of companies fine-tune their digital marketing using a full toolbox of tactics: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising. Your initial assignment will be a social and content-heavy position but we’re looking for something with a focus on results and an appreciation for analytics.
If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More
Recently, we had a high-end Toronto custom home building company who was looking to gain quality business leads while avoiding the spam of small renovation projects. Due to the majority of keyword searches in their category being for smaller projects, it was determined that a social media strategy was the best option. Although they were already present on social media and were frequently posting, they were not getting any leads. They came to us in hopes of a total social revamp.
Social media platforms are constantly changing and updating their algorithms; Facebook is no exception. Recently Facebook has been favouring native video and ‘meaningful interactions’ between users. This means that businesses posting about products and services are not a priority. Unfortunately, as seen below, this also means that growing an organic audience on Facebook is becoming more difficult. So how do you, as a business, reach your audience? Ads. You need to pay-to-play.
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