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Sep 30
is social media marketing dying

Is Social Media Marketing Dying? What The Numbers Are Saying:

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Social media has become commonplace in our lives. It’s used daily for personal and for business reasons by billions of people around the world. However, there has been some pushback lately because of what social media has become.

Many are tired of the negativity. It can be very polarizing. It has shifted from a place to connect with friends to a place where you market yourself or your company. The monetization of social media is well underway. I think we all knew this would be the reality of social media eventually. Read More

Jan 06
is social media marketing worth it

Can Social Media Marketing Really Help Your Business? 10 Apps to Study:

By Digital Marketing, Facebook Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

“Can social media marketing really help my business?” if you’ve heard or asked that question before you’ve probably wanted to know if social media marketing is worth it. Our digital marketing agency deals with all kinds of questions regarding this topic such as “which social media marketing is best?” and our favourite: ”social media marketing or digital marketing?”. Thankfully, this blog has all the answers to these questions and more, with some great examples! Read More

Nov 06
How to Schedule Instagram Posts

How to Schedule Instagram Posts and 5 Tools to Help You

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Paying to boost your post will always be the fastest way to get your content noticed on Instagram, but implementing a post scheduler can help you gain a foothold on the explore page algorithm. Consistency is key on Instagram. You need to post regularly to build your following and keep people coming back. Ramping up your post volume also increases your opportunities to get found.

“Using an Instagram scheduler allows you to visually plan your feed, ensuring your posts are cohesive, do not clash, and keep any patterns or themes intact on your profile.” – Nicola Cronin

As a Toronto digital marketing agency, we know that finding the time to keep your Instagram feed filled with fresh and engaging content is no easy task. Sourcing and editing images, creating an effective caption, and ensuring you target the right audience takes time. 

Scheduling Instagram posts is an effective strategy to ensure you are regularly publishing fresh content and reaching your audience. 

The Advantages of Scheduling Instagram Posts

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Mar 04
Toronto marketing agency explains the common misconceptions about metrics reporting

How to Write a Marketing Report That Makes Sense

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Measurement

As digital marketing consultants, we are occasionally asked to audit the reports of other marketing agencies or experts. Every marketing agency has its own reporting style, but many seem to fall into similar traps which tend to leave the client completely confused about the basic measures of success for their marketing investments. If the client is not able to comprehend campaign performance, they are less likely to buy into the project’s success and give it the time or resources it needs to succeed.

So, which marketing metrics are the most important to track?

Read More

Nov 13

8 Best Practices To Get Waaaay More Google Reviews For Your Business

By Digital Marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

One of the most convincing and under-leveraged tactics that can boost your business performance is by obtaining reviews on Google. Let’s suppose that you were searching for a Toronto Marketing Company. You’re on your phone, do a search and the results come back – here’s a screenshot:

We can see that those marketing companies that have reviews stand out more and there is a greater level of trust for the user that they will do a great job. In fact, Reviews actually influence up to 10% of the ranking on local searches. Check out How Online Reviews Helped Our Clients Reach #1 In Google Maps Rankings if you want to know more.

As a Toronto marketing company, we’re fervent about our clients obtaining customer reviews. If you want to know more about the why, check out 3 Reasons Why Online Reviews Are Important For Your Business.

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Oct 13

17 Statistics on QR Code Marketing

By Internet Marketing Tools, Mobile Marketing 5 Comments

Should you be adding QR codes to your marketing toolkit or is it all just hype? I wanted to know but most statistics I see are – ahem – slightly promotional (QR scans increased 2,340%!). Being a brand mechanic with a fondness for tools that work, I’ve been on the hunt for some real data and so I collected 17 stats on QR codes to share with you.

QR Code - digital marketing agency

What is a QR Code?

Quick primer: QR stands for ‘quick response’ and it’s basically a new type of consumer-friendly bar code that offers faster decoding and higher storage of data. Think of it as a secret decoder ring you give your customers.

Usage of QR Codes:

  • 58% of people say they aren’t familiar with QR codes. (Lab42 survey of 500 respondents, Aug., 2011)
  • 64% don’t know what they’re for. (Simpson Carpenter survey of 794 online respondents, 2011)
  • 28% of smartphone owners have used a mobile bar code scanning application like a QR code. (Mobile Commerce Daily, Jan., 2011)
  • Overall, 11% have ever used QR codes (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
  • 6.2% of total mobile audience scanned a QR code in June (Comscore)
  • 47% of people who did scan found them very useful, 20% said they don’t offer any real advantage and don’t plan on using them in the future. (Simpson Carpenter survey of 794 online respondents, Sept. 2011)
  • The data on which gender uses them is mixed but usage clearly skews younger and high-income.

Barriers to QR Code Usage:

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Mar 10

Tool Time 2! 10 Great Free Internet Marketing Tools

By Internet marketing, Internet Marketing Tools 4 Comments

In last week’s post – Tool Time: Getting The Right Internet Marketing Mix – I likened getting the optimal online mix to shopping at Home Depot and categorized 17 major  tactics into what they do so you don’t end up with a tool that looked cool but gathers dust.

One major type of tool I left off was measuring tools Internet-Marketing-Tool-Measurement . So in this post I’ll share the 10 favourite internet marketing tools of this mechanic when it comes to measuring how we’re doing and if we’re on the level. In order… Read More

Mar 01

Tool Time: Getting The Right Internet Marketing Mix

By Internet marketing, Internet Marketing Tools 4 Comments

Picking the right mix for your internet marketing has become much more complex recently. Everything is so sexy and new – and there’s a lot of choices! Sort of like going to Home Depot. This post provides some easy guidelines for picking the right tool for the job.

Be careful when you go to Home Depot. From experience I know that too often you spend big money on something that looked cool and you thought for sure that you could use.  But six months later you’re looking underneath your workbench saying ‘Now, why did I buy that?’

Internet Marketing Consultant Tips

Trying to pick the right internet marketing mix is just as dangerous. You’re just as likely Read More

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