When keywords are used correctly on your website, the people who are most likely to use your services and convert have an easier time discovering your company. Don’t believe us? Google “marketing company” and see if our marketing company shows up.
Now you may be asking yourself “what keywords should I use?” Don’t worry! Our digital marketing agency will explain: Read More
Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More
Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.
There are generally two main approaches to SEO: Read More
Don’t give up on email marketing just yet. For years, people have been talking about the demise of email marketing, but the numbers say otherwise. Even though it’s more challenging than ever to get customers to open your emails, it’s a proven tool to continuously communicate and engage your customer base. Read More
However, when branding goes wrong, it can go really wrong and have severe consequences for your company. Read More
For some, it has forced them to speed up their transition to digital marketing and shift things online. For others, it has proven how important it is to be agile and flexible in the face of a crisis.
Digital marketing has become central to all interactions. Digital channels have become the primary way to engage customers for many.
Here is how to revamp your digital marketing strategy to reflect the new reality brought on by the COVID-19 crisis: Read More
Consider the following: Read More
You need traffic. To get traffic, you need to generate clicks on your ads. There is a lot of competition. As a Toronto digital marketing agency, we understand that strong writing creates strong ads.
Use these seven ad copywriting tips to improve the quality and effectiveness of your ads. Turn them into ads that sell: Read More
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