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Marketing Tips

Feb 21

Best Film Marketing Campaign Oscar According To A Toronto Marketing Company

By Marketing Ideas, Marketing Tips

While The Marketing Garage specializes in Digital Marketing and Branding, we are also big movie fans. While filling out our annual Oscar ballots we decided to create our own category. Here are the nominees for Best Film Marketing Campaign as decided by a Toronto marketing company.

This category is not simply “which film made most money” though that is a factor. We will examine how far a movie was able to stretch a budget, the uniqueness of the marketing campaign, and overall quality of the marketing and ROI.

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Dec 27

How To Write The Best Email Subject Line: A 7 Step Checklist

By eMail Marketing, Marketing Tips

So, you’ve written an email and created a kickass email list. Now comes the part marketing companies agree is the most important. The email subject line. The one line that could make or break your entire email. The first line your contacts will see that will influence their decision to open it. Did you know? 35% of email recipients open emails based on the subject line alone! So how do you write a good one?

Here’s a 7 step checklist to help you write an email subject line that people will want to open.

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Nov 29
Google Search Ad Tips From A Toronto Marketing Company

How To Set Up Google Search Ads: A 7 Step Checklist

By Digital Marketing, Internet marketing, Marketing Tips

Devising the right marketing strategy can be overwhelming. With so many different offline and digital marketing options available, businesses and even marketing companies themselves are often left to wonder whether their marketing efforts are really worth it.

In 2018, Google Adwords accounted for the largest portion of digital ad spend in the US with 38.6%, so it’s no wonder that it’s usually one of the first places advertisers look. Google Adwords campaigns, especially Google Search, can be very effective when used and optimized strategically. However, as a digital marketing agency, we frequently come across poorly optimized campaigns that are wasting significant portions of their budget.

 

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Nov 13

8 Best Practices To Get Waaaay More Google Reviews For Your Business

By Digital Marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

One of the most convincing and under-leveraged tactics that can boost your business performance is by obtaining reviews on Google. Let’s suppose that you were searching for a Toronto Marketing Company. You’re on your phone, do a search and the results come back – here’s a screenshot:

We can see that those marketing companies that have reviews stand out more and there is a greater level of trust for the user that they will do a great job. In fact, Reviews actually influence up to 10% of the ranking on local searches. Check out How Online Reviews Helped Our Clients Reach #1 In Google Maps Rankings if you want to know more.

As a Toronto marketing company, we’re fervent about our clients obtaining customer reviews. If you want to know more about the why, check out 3 Reasons Why Online Reviews Are Important For Your Business.

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Oct 02

The Easiest Way To Make Sure Your Re-Marketing Ads Aren’t Annoying

By Internet marketing, Marketing Tips

You’ve probably seen them. Those digital ads that seem to stalk you. As a digital marketing agency, our clients frequently ask us about those creepy ads that follow you around. However, these ads actually work! Customers who see retargeted ads are 70% more likely to convert on your website. Retargeted ads can also increase branded search exposure by 1,000% or more.

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Sep 28
Product that was bought from Amazon

Should I Sell On Amazon? 4 Reasons It’s Bad For Business

By Internet marketing, Marketing Tips

You’re not a known brand yet but heck, you’re excitement at launching your product online is palpable. Entering the eCommerce world is easier than it’s ever been, so taking the online sales plunge is fairly straightforward when you use a platform like WordPress, Squarespace or Wix. Perhaps the scariest part is that you’ve invested so much time and energy – and a lot of money – in getting set with inventory that is either going to delight your target market or gather dust.

Digital marketing agencies generally know that Amazon is a behemoth and has become the go-to search place for product searches and, obviously, sales. In fact, last quarter Amazon reported having 310 million active customers. It’s a no-brainer for brands that have built up years of brand equity in, for example, electronics, because of the decline in brick & mortar channels.

Here’s the caveat if you’re launching your brand: If you sell on Amazon, it can exponentially help your chances for sales revenue but you’re not really building your own business.

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Sep 13

7 Step Checklist To Create The BEST Digital Banner Ads

By Branding, Internet marketing, Marketing Tips

Creating digital banner ads sounds easy. Find a great proposition line that attracts your clientele, match it with an image of your business, product or service and make sure there is a call to action button. But how do you make sure your ad gets clicked on?

We find digital marketing agencies design banners in a vacuum and as if they were magazine ads, failing to recognize that these banners are an interruptive form of advertising trying to divert your attention from the very website they are on. Don’t forget, people don’t visit websites to look at ads, they’re there for the content. Whether people are reading an article about the latest album release, or catching up on their favourite teams, they are not necessarily looking to make a purchase. Display banner advertising is interruptive in nature, making it especially important to stand out from everything else. In fact, only 14% of users can recall the last display ad they saw and the content it promoted.

As a digital marketing agency, we like to view digital banner ads like billboards; in fact, we often refer to them as billboards on the information highway. Imagine you’re driving in your car, look up, and see a billboard. That billboard has seconds to catch your eye before you drive away. It needs to make sense at first glance while giving you all the information you need to peak your interest. This is how to think of a banner ad.

We have a few handy tips to help you create the best banner ad that will get clicks:

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Jul 09

Pay-To-Play: The Only Way To Reach Your Facebook Audience

By Facebook Marketing, Marketing Tips, Social Media Marketing

Social media platforms are constantly changing and updating their algorithms; Facebook is no exception. Recently Facebook has been favouring native video and ‘meaningful interactions’ between users. This means that businesses posting about products and services are not a priority. Unfortunately, as seen below, this also means that growing an organic audience on Facebook is becoming more difficult. So how do you, as a business, reach your audience? Ads. You need to pay-to-play.

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