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Measurement

Jun 29
digital analytics

You’re Losing Money by Not Using These 3 Digital Marketing Tracking Metrics

By Digital Marketing, Internet marketing, Marketing Tips, Measurement

There are hundreds of different marketing metrics you can track today. With the right tools, you can easily track your marketing activities online. You can get very granular if you have the right tracking system set up. Are you tracking your digital marketing efforts? But more importantly, are you tracking the right metrics? Read More

Mar 05
can social media marketing really help my business

Social Media Advertising 101: 7 Best Practices You Should Be Following In 2021

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, Measurement, Social Media Marketing

With social media marketing, it can be overwhelming to figure out what you should be doing, what you shouldn’t be doing, and how to actually tackle it. But don’t worry, we’ve got you covered with the following 7 must-follow social media best practices you should be adopting in 2021. 

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Mar 04
Toronto marketing agency explains the common misconceptions about metrics reporting

How to Write a Marketing Report That Makes Sense

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Measurement

As digital marketing consultants, we are occasionally asked to audit the reports of other marketing agencies or experts. Every marketing agency has its own reporting style, but many seem to fall into similar traps which tend to leave the client completely confused about the basic measures of success for their marketing investments. If the client is not able to comprehend campaign performance, they are less likely to buy into the project’s success and give it the time or resources it needs to succeed.

So, which marketing metrics are the most important to track?

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