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Sep 30
is social media marketing dying

Is Social Media Marketing Dying? What The Numbers Are Saying:

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Social media has become commonplace in our lives. It’s used daily for personal and for business reasons by billions of people around the world. However, there has been some pushback lately because of what social media has become.

Many are tired of the negativity. It can be very polarizing. It has shifted from a place to connect with friends to a place where you market yourself or your company. The monetization of social media is well underway. I think we all knew this would be the reality of social media eventually. Read More

Aug 17
defect vs bug on website

Defect vs. Bug: 4 Tips On How to Prioritize Website Fixes

By Digital Marketing, Internet marketing, Marketing Tips, SEO, Website Design

Websites are dynamic. They are ever-evolving and changing. As a business, you need to ensure your website meets certain standards in terms of accessibility, usability, relevance, and optimization. Not to mention ensuring it’s in alignment with your strategic business and marketing goals and objectives. Consequently, there is ALWAYS something to work on. Read More

Jun 29
digital analytics

You’re Losing Money by Not Using These 3 Digital Marketing Tracking Metrics

By Digital Marketing, Internet marketing, Marketing Tips, Measurement

There are hundreds of different marketing metrics you can track today. With the right tools, you can easily track your marketing activities online. You can get very granular if you have the right tracking system set up. Are you tracking your digital marketing efforts? But more importantly, are you tracking the right metrics? Read More

Jun 08
why do small businesses need digital marketing

3 Reasons Why Small Businesses Need Digital Marketing – And How To Leverage It

By Digital Marketing, Internet marketing, Marketing Tips

Digital marketing in 2021 is more important than ever for businesses with physical locations now that most people are forced to shop and browse online.

COVID-19 was a perfect example of why a digital presence is so important. Companies that already had a strong digital presence were able to quickly transition and focus more on the digital side of their business. Those who had yet to undergo a digital transformation struggled to continue to operate efficiently and serve their customers.  Read More

Mar 30
how to do keyword research

What Keywords Should I Use? How to Find the Best Keywords for SEO

By Branding, Digital Marketing, Internet marketing, Marketing Tips, SEO

The words you use on your website play a direct role in making it visible to your target audience.

When keywords are used correctly on your website, the people who are most likely to use your services and convert have an easier time discovering your company. Don’t believe us? Google “marketing company” and see if our marketing company shows up.

Now you may be asking yourself “what keywords should I use?” Don’t worry! Our digital marketing agency will explain: Read More

Mar 16
why social media marketing won't work

5 Reasons Why Social Media Marketing Won’t Work

By Digital Marketing, Digital Storytelling, Facebook Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a digital marketing agency, we get a lot of questions from our clients about what they should be doing on social media.

Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More

Mar 09
how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

Mar 05
can social media marketing really help my business

Social Media Advertising 101: 7 Best Practices You Should Be Following In 2021

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, Measurement, Social Media Marketing

With social media marketing, it can be overwhelming to figure out what you should be doing, what you shouldn’t be doing, and how to actually tackle it. But don’t worry, we’ve got you covered with the following 7 must-follow social media best practices you should be adopting in 2021. 

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