Don’t give up on email marketing just yet. For years, people have been talking about the demise of email marketing, but the numbers say otherwise. Even though it’s more challenging than ever to get customers to open your emails, it’s a proven tool to continuously communicate and engage your customer base. Read More
For some, it has forced them to speed up their transition to digital marketing and shift things online. For others, it has proven how important it is to be agile and flexible in the face of a crisis.
Digital marketing has become central to all interactions. Digital channels have become the primary way to engage customers for many.
Here is how to revamp your digital marketing strategy to reflect the new reality brought on by the COVID-19 crisis: Read More
Consider the following: Read More
You need traffic. To get traffic, you need to generate clicks on your ads. There is a lot of competition. As a Toronto digital marketing agency, we understand that strong writing creates strong ads.
Use these seven ad copywriting tips to improve the quality and effectiveness of your ads. Turn them into ads that sell: Read More
“Using an Instagram scheduler allows you to visually plan your feed, ensuring your posts are cohesive, do not clash, and keep any patterns or themes intact on your profile.” – Nicola Cronin
As a Toronto digital marketing agency, we know that finding the time to keep your Instagram feed filled with fresh and engaging content is no easy task. Sourcing and editing images, creating an effective caption, and ensuring you target the right audience takes time.
Scheduling Instagram posts is an effective strategy to ensure you are regularly publishing fresh content and reaching your audience.
Strong SEO/website optimization starts with building the right keyword list. But if you’re a SEO newbie, doing keyword research can be overwhelming.
Here we outline 6 ways to do your keyword research and develop a perfectly optimized website: Read More
The value of reviews cannot be more overstated as a core marketing activity. All you need to do is think about your own personal buying habits to understand the impact they can have. One of the first things you and most of your customers will do when considering a product or service is to read online reviews about the company.
According to BrightLocal’s 2020 Consumer Review Statistics, 82% of consumers read online reviews. They spend, on average, 13 minutes and 45 seconds reading reviews before making a decision.
Reviews affect buying decisions. Online reviews for businesses have become an effective strategy to boost your business. There have never been more of your customers online. They are looking at your website, checking out your social media presence, and they are reading reviews about your company.
As a Toronto digital marketing agency, we outline 6 ways you can leverage online reviews to boost your business amidst the pandemic. Read More
WRONG!! As we all experience the uncertainty of COVID-19 and the effects it has on our business, it is important to know where to focus your efforts on to remain successful now, and more importantly, come out stronger when this is all over. As a Toronto digital marketing agency, we can tell you one thing for sure… having a strong local SEO strategy is one of the many things that can help your business’ online presence. Location pages are a fundamental component of a comprehensive local SEO strategy.
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