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May 14
Toronto marketing agency hiring social media marketer

Toronto Marketing Agency Hiring Social Media Mechanic

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Social Media Marketing

Update: The position has been filled. However, we would be pleased to accept resumes for future positions at The Marketing Garage.

We’re looking for a bright, energetic person to join our team at The Marketing Garage. We’re a small crew of marketing consultants who deliver real results based in beautiful downtown Aurora, just north of Toronto. However, while we favour local people, we also work remotely with some of our team. We use a diagnostic approach to help a variety of companies fine-tune their digital marketing using a full toolbox of tactics: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising. Your initial assignment will be a social and content-heavy position but we’re looking for something with a focus on results and an appreciation for analytics.

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Mar 04
Toronto marketing agency explains the common misconceptions about metrics reporting

How to Write a Marketing Report That Makes Sense

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Measurement

As digital marketing consultants, we are occasionally asked to audit the reports of other marketing agencies or experts. Every marketing agency has its own reporting style, but many seem to fall into similar traps which tend to leave the client completely confused about the basic measures of success for their marketing investments. If the client is not able to comprehend campaign performance, they are less likely to buy into the project’s success and give it the time or resources it needs to succeed.

So, which marketing metrics are the most important to track?

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Oct 08
Toronto marketing agency explains how marketers can reach their target audience

3 Ways Marketers Whiff On Their Audience

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a Toronto digital marketing agency, we frequently see great ideas fail to gain traction for a variety of reasons. One of the most common and significant issues that we find with failed digital marketing efforts is a misunderstanding of the audience and their needs. You may have an amazing product, campaign, and messaging, but none of that will matter if you whiff on connecting with your target audience.

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Aug 22
Toronto marketing consultants explain how to improve your business social media profiles.

7 Quick Steps to Get Your Business Found On Social Media

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

As a Toronto marketing company, we know that social media marketing is a great way to showcase your business and connect with prospective customers. According to Jake Hundley from Search Engine Watch, “Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day.” Social media networks help your business get found and allow you to engage with users more directly than traditional search engines.

If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More

Jan 17

How Does Sponsored InMail On LinkedIn Work? 9 Best Practices To Get Real Results

By eMail Marketing, Internet marketing

What Is Sponsored InMail?

Sponsored InMail on LinkedIn is the paid counterpart to regular InMail. It allows you to engage with your target audience by sending personalized, private messages right to their LinkedIn inboxes. You can reach people based on location, the company they work at, job industry, job title, skills, education, and more.

As a Toronto marketing company, we’ve seen this tool outperform others, including traditional email marketing, mainly due to the fact that these messages seem so personal and are delivered in an uncluttered, professional environment.

But how do you make sure you’re getting the most out of your Sponsored InMail? Below, we outline 9 best practices to incorporate into your campaign to get real results.

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Nov 29
Google Search Ad Tips From A Toronto Marketing Company

How To Set Up Google Search Ads: A 7 Step Checklist

By Digital Marketing, Internet marketing, Marketing Tips

Devising the right marketing strategy can be overwhelming. With so many different offline and digital marketing options available, businesses and even marketing companies themselves are often left to wonder whether their marketing efforts are really worth it.

In 2018, Google Adwords accounted for the largest portion of digital ad spend in the US with 38.6%, so it’s no wonder that it’s usually one of the first places advertisers look. Google Adwords campaigns, especially Google Search, can be very effective when used and optimized strategically. However, as a digital marketing agency, we frequently come across poorly optimized campaigns that are wasting significant portions of their budget.

 

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Oct 02

The Easiest Way To Make Sure Your Re-Marketing Ads Aren’t Annoying

By Internet marketing, Marketing Tips

You’ve probably seen them. Those digital ads that seem to stalk you. As a digital marketing agency, our clients frequently ask us about those creepy ads that follow you around. However, these ads actually work! Customers who see retargeted ads are 70% more likely to convert on your website. Retargeted ads can also increase branded search exposure by 1,000% or more.

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Sep 28
Product that was bought from Amazon

Should I Sell On Amazon? 4 Reasons It’s Bad For Business

By Internet marketing, Marketing Tips

You’re not a known brand yet but heck, you’re excitement at launching your product online is palpable. Entering the eCommerce world is easier than it’s ever been, so taking the online sales plunge is fairly straightforward when you use a platform like WordPress, Squarespace or Wix. Perhaps the scariest part is that you’ve invested so much time and energy – and a lot of money – in getting set with inventory that is either going to delight your target market or gather dust.

Digital marketing agencies generally know that Amazon is a behemoth and has become the go-to search place for product searches and, obviously, sales. In fact, last quarter Amazon reported having 310 million active customers. It’s a no-brainer for brands that have built up years of brand equity in, for example, electronics, because of the decline in brick & mortar channels.

Here’s the caveat if you’re launching your brand: If you sell on Amazon, it can exponentially help your chances for sales revenue but you’re not really building your own business.

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Sep 13

7 Step Checklist To Create The BEST Digital Banner Ads

By Branding, Internet marketing, Marketing Tips

Creating digital banner ads sounds easy. Find a great proposition line that attracts your clientele, match it with an image of your business, product or service and make sure there is a call to action button. But how do you make sure your ad gets clicked on?

We find digital marketing agencies design banners in a vacuum and as if they were magazine ads, failing to recognize that these banners are an interruptive form of advertising trying to divert your attention from the very website they are on. Don’t forget, people don’t visit websites to look at ads, they’re there for the content. Whether people are reading an article about the latest album release, or catching up on their favourite teams, they are not necessarily looking to make a purchase. Display banner advertising is interruptive in nature, making it especially important to stand out from everything else. In fact, only 14% of users can recall the last display ad they saw and the content it promoted.

As a digital marketing agency, we like to view digital banner ads like billboards; in fact, we often refer to them as billboards on the information highway. Imagine you’re driving in your car, look up, and see a billboard. That billboard has seconds to catch your eye before you drive away. It needs to make sense at first glance while giving you all the information you need to peak your interest. This is how to think of a banner ad.

We have a few handy tips to help you create the best banner ad that will get clicks:

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