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Mar 28

Is Your Company Getting Found On Google? How To Tell If Your SEO Sucks In 5 Seconds

By SEO

Search Engine Optimization (or SEO) can be one of the most valuable internet marketing tactics for any business. SEO is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results – also known as organic results. As a Toronto digital marketing agency, many of the websites we see receive as much as 50% of their site traffic through organic Google searches; yet SEO and its importance for showing up in Google is often downplayed or ignored.

Implementing your SEO should be treated like any other marketing strategy rather than just being seen as an optional marketing component. When it comes to SEO, a site can be partially optimized, it can be optimized for the wrong words, or it could follow no SEO best practices at all.

Below are two quick and easy tricks for you to tell if your website’s SEO sucks in as little as 5 seconds. But before we get into the details, let us explain title tags and keywords.

What Are Title Tags and Keywords?

The title tag is the headline of your business in a Google Search. It is the HTML element that specifies the title of your website and should be an accurate and concise description of what your website content is all about.

Keywords are ideas and topics that define what your site content is about. In terms of SEO, they’re the words and phrases that customers enter into search engines.

Now let’s get into the details of how to tell your SEO sucks:

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Mar 09

How Data Driven Decisions Can Increase Web Leads by 81%

By SEO

Here at The Marketing Garage, we take pride in helping our clients improve their online marketing through a proven diagnostic approach. We identify what’s working and what isn’t and take what’s good and make it great.

A B2B manufacturer was running pay-per-click campaigns that seemed to be following best practices. Their ads were being engaged with and had high click-through-rates but were providing few quality leads resulting in zero direct sales from marketing.

After taking a look under the hood, The Marketing Garage was able to fix the key messages and propositions in the ads, the audience and keyword targeting, and the site content. This ultimately lead to an 81% increase in website leads!

See how we did it here:

Read The Case Study

Sep 28

Internet Marketing: A Site Transition That Didn’t Drop Rankings?!

By Internet marketing, SEO

Launching a new website? Worried about how your site transition will affect your rankings? Our internet marketing consultants highlight the main issues with site transitions and review how our internet marketing company got a clients site transition to actually increase rankings.

The Struggle With Site Transitions

Recently our digital marketing consultants wrote up a case study of how we rescued a client’s search engine rankings after a disastrous transition to a new site. The story details how our internet marketing company not only fixed the problem but took all of their 25+ locations back to page one and took them even higher up in the top 5 in organic and map rankings. Read this internet marketing case study.

As a digital marketing agency, we know site transitions often go dreadfully wrong. Our marketing consultants have said that your rankings after launching a new site are kind of like riding a new roller coaster; you know you’re going to go down, just not for how long or how soon you’re going back up.

Roller Coaster: digital marketing agency site transition analogy

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Jul 26

6 Reasons You Need A Blog For Your Business Website

By Blogging, Marketing Tips, SEO

As a digital marketing agency we know that oftentimes blogging for your business may seem tedious. If you are one of those people who are skeptical about blogging for their business, this article is for you. Here are 6 reasons why you need a blog for your business website:

1. Blogging Can Help Your Business Website Get Found On Google

Relevant and fresh blog content adds value to your business website. It results in your website pages being stored (Indexed) within the search engine servers and improves your website’s online authority score. Both of which in return increase the ability of your website to get found online by ranking higher in search engines like Google.

digital marketing tips - blogging increases website traffic

2. Get Found Through Blogging For Specific Search Phrases

Short tail keywords (Shorter and generic searches) –> Best Shoes
Long tail keywords (Longer and specific searches) –> Best Leather Shoes Canada
70% of all web searches are long tail keywords.
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May 05

If David Ogilvy Was Starting Today, He’d Be A Search Marketer

By Internet marketing, SEO 5 Comments

David Ogilvy was one of the godfathers of Madison Avenue. His book, “Ogilvy on Advertising” remains a marketing bible and his agency, Ogilvy & Mather, a worldwide force.

What’s interesting is how he got his start.

david-ogilvy-picture

He sold stoves door-to-door in Scotland during the heights of the Depression. In becoming successful at it, he became fascinated in how what he said made a difference between whether he got in the door or not.  He learned, tested new approaches and eventually became so successful they asked him to write the sales manual for the entire company. By the end of the 30’s he had followed his interest across the Atlantic to work for Gallup Research. He later cited their emphasis on meticulous research and adherence to reality as a major influence on his thinking.

 

His Approach

“I prefer the discipline of knowledge to the anarchy of ignorance.”

“Do your homework. Study the product you’re going to advertise.”

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Apr 26

Internet Marketing Strategy: Do You Have A Tagline Or A Proposition?

By Internet marketing, SEO 3 Comments

Last week, in my monthly guest post on the Search Engine People blog, I provided the backdrop for taglines vs. propositions and made the point that, with the decline of interruption media and the rise of relevant media, the ‘Just Do It’ tagline era is over as you lose in internet marketing by being vague.

In this post, I’ll share how to find out what you’ve got and steps you can take to improve it and, subsequently, your online marketing performance.

Why Is A Value Prop So Damn Important?

Call it what you want: Unique Selling Propositions or Value Propositions. I think they call them props because they prop up an old business to keep it from falling down or, when done really right, they pull a business forward, increasing its speed to help it fly.

Value Proposition Definition Analogy

Whether it’s an email subject line, your Pay-Per-Click ads or the landing page, if you don’t have a good prop, your internet marketing is just going to fall down or just sit there.

How To Build A Strong Value Proposition

Here’s 6 steps to get you Read More

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