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Social Media Marketing

Nov 06
How to Schedule Instagram Posts

How to Schedule Instagram Posts and 5 Tools to Help You

By Digital Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

Paying to boost your post will always be the fastest way to get your content noticed on Instagram, but implementing a post scheduler can help you gain a foothold on the explore page algorithm. Consistency is key on Instagram. You need to post regularly to build your following and keep people coming back. Ramping up your post volume also increases your opportunities to get found.

“Using an Instagram scheduler allows you to visually plan your feed, ensuring your posts are cohesive, do not clash, and keep any patterns or themes intact on your profile.” – Nicola Cronin

As a Toronto digital marketing agency, we know that finding the time to keep your Instagram feed filled with fresh and engaging content is no easy task. Sourcing and editing images, creating an effective caption, and ensuring you target the right audience takes time. 

Scheduling Instagram posts is an effective strategy to ensure you are regularly publishing fresh content and reaching your audience. 

The Advantages of Scheduling Instagram Posts

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Oct 21
search engine optimization

How To Do Keyword Research For A SEO Friendly Website

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Search engine optimization (SEO) is one of the most important strategies to ensure you have good search results. If you don’t choose the right keywords on your website, you’ll face challenges driving the right type of traffic and generating high-quality leads. 

Strong SEO/website optimization starts with building the right keyword list. But if you’re a SEO newbie, doing keyword research can be overwhelming.

Here we outline 6 ways to do your keyword research and develop a perfectly optimized website: Read More

May 14
Toronto marketing agency hiring social media marketer

Toronto Marketing Agency Hiring Social Media Mechanic

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Social Media Marketing

Update: The position has been filled. However, we would be pleased to accept resumes for future positions at The Marketing Garage.

We’re looking for a bright, energetic person to join our team at The Marketing Garage. We’re a small crew of marketing consultants who deliver real results based in beautiful downtown Aurora, just north of Toronto. However, while we favour local people, we also work remotely with some of our team. We use a diagnostic approach to help a variety of companies fine-tune their digital marketing using a full toolbox of tactics: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising. Your initial assignment will be a social and content-heavy position but we’re looking for something with a focus on results and an appreciation for analytics.

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Oct 08
Toronto marketing agency explains how marketers can reach their target audience

3 Ways Marketers Whiff On Their Audience

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a Toronto digital marketing agency, we frequently see great ideas fail to gain traction for a variety of reasons. One of the most common and significant issues that we find with failed digital marketing efforts is a misunderstanding of the audience and their needs. You may have an amazing product, campaign, and messaging, but none of that will matter if you whiff on connecting with your target audience.

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Aug 22
Toronto marketing consultants explain how to improve your business social media profiles.

7 Quick Steps to Get Your Business Found On Social Media

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

As a Toronto marketing company, we know that social media marketing is a great way to showcase your business and connect with prospective customers. According to Jake Hundley from Search Engine Watch, “Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day.” Social media networks help your business get found and allow you to engage with users more directly than traditional search engines.

If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps: Read More

Dec 06
Toronto marketing company-social apps

What Are The Top 7 Social Media Apps & Trends…A Teen’s Opinion

By Social Media Marketing

As a Toronto marketing company, it feels like every day we see a new headline about the death of Facebook, Twitter, or other social sites. Unsurprisingly, our clients frequently ask us about where the teens are going these days. Instead of just giving you the stats, we thought we would go a step further and get an actual teenagers opinion. Here’s our intern Lauren’s opinion about the 7 most popular social media sites and apps.

 

We all know that social media is popular and we all use it, but why? That is, in fact, the real question, why has our world become so revolved around social media and the trends that come with it? My research said that as of 2017 the average person has eight different social media accounts. More than half of the world is using social media on a daily basis. When something is trending we all think that we should download that app and make an account to be like everyone else but are these apps really as popular as you think?  

 

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Nov 13

8 Best Practices To Get Waaaay More Google Reviews For Your Business

By Digital Marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

One of the most convincing and under-leveraged tactics that can boost your business performance is by obtaining reviews on Google. Let’s suppose that you were searching for a Toronto Marketing Company. You’re on your phone, do a search and the results come back – here’s a screenshot:

We can see that those marketing companies that have reviews stand out more and there is a greater level of trust for the user that they will do a great job. In fact, Reviews actually influence up to 10% of the ranking on local searches. Check out How Online Reviews Helped Our Clients Reach #1 In Google Maps Rankings if you want to know more.

As a Toronto marketing company, we’re fervent about our clients obtaining customer reviews. If you want to know more about the why, check out 3 Reasons Why Online Reviews Are Important For Your Business.

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Oct 30
How to do a social media audit

How To Do A Social Media Audit: An 8 Point Checklist To Totally Rock It

By Digital Marketing, Social Media Marketing

In this digital era, your business is probably already present on some form of social media. But, how do you know if it’s working? It’s one thing to set up your profiles and make a couple posts, but are you getting any value from it? This is where a social media audit comes in. Whether you’re auditing your own business or a new client, by conducting a social media audit you’ll be able to uncover any potential problems going unfixed right under your nose. You may also be able to identify other opportunities that could help you maximize your social media efforts. Below is my 8 point social media audit that you can use to give yourself a score out of 8 to see how you match up!

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Jul 17

Social Media Marketing Success: How A Fine-Tuned Geo-Targeting Strategy Increased Quality Business Leads

By Facebook Marketing, Social Media Marketing

Recently, we had a high-end Toronto custom home building company who was looking to gain quality business leads while avoiding the spam of small renovation projects. Due to the majority of keyword searches in their category being for smaller projects, it was determined that a social media strategy was the best option. Although they were already present on social media and were frequently posting, they were not getting any leads. They came to us in hopes of a total social revamp.

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