Facebook is consistently changing their algorithm to be more pay-to-play which is affecting how business’ Facebook posts perform. Toronto marketing companies have noticed that organic reach is on a steady decline, which means fewer people are seeing your posts unless you put money behind them. This is because Facebooks’ latest algorithm change favours native video and ‘meaningful interactions’ between users.
Videos generally get around 83% more engagements then photos, links or text, therefore consistently receive much higher exposure (reach) in the news feed. Use this to your advantage! We have seen this first hand. For example, we recently helped a global beer company launch a new product in Canada and we supported it with a video campaign. This campaign increased the clients reach by 5X more than similar campaigns with static image posts. So next time you’re thinking of ways to reach more people, consider uploading a Facebook Video.
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The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
