Blogging sounds easy. Pick a topic you’re passionate about, do your research and write something inspiring. But how do you make sure your blog gets found? The key is to make sure you’re using words or phrases that people are actually searching for.
Search behaviour and technology have changed. You should base your blogging strategy on the overall topics that users are searching for along with the specific keywords they use and exactly how they use them. You may not be able to rank for the main keyword but you may be able to rank for a longtail keyword. Afterall 70% of searches are longtail, meaning they are common questions and phrases people search for and are easier to rank for. Need more details about keywords and how they help improve your SEO? Check out our blog here.
Writing your next blog? Pick a topic and plug it into Google. How are people searching for this topic? What are common questions? What phrases are people using to describe your topic? Then use a keyword tool and find relevant keywords about that topic.
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The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
