As a digital marketing agency, we understand having a mobile-friendly website is becoming more important than ever. In fact, in 2017 48% of consumers began their Google product searches using a smartphone. Google has even recently stated that their algorithm will favour mobile-optimized websites over non-mobile friendly websites in their rankings for mobile users. This means that your business can be ranking 2nd on a desktop or laptop computer but only 6th on a smartphone. Desktop and mobile ranking algorithms may be completely separate and businesses should ensure their websites are mobile-friendly in order to stay relevant and at the top of Google search results.
The easiest way to test if your site is mobile-friendly is to open your website and try shrinking the size of the browser window by clicking and dragging your mouse. If the screen responds and the layout of your website starts to change to fit the new window size, then you likely have a responsive (mobile friendly) website. You can also try websites like MobileTest.me that emulate what your website will look like on a variety of mobile screens and devices. Also, if you find that your website is responsive, still make sure that your website is user-friendly. Try to mimic the steps your ideal consumer would take on your website and make sure there are no roadblocks.
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The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
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