Working at a Toronto branding company, I’ve always loved the online branding power Google built through its Google Doodles. You know the…
Some people say that Google built its brand without traditional advertising.
Poppycock!
Putting aside its current use of traditional advertising to market itself…(ahem)
…Google also was smart as hell to create awareness of which search engine you were using by occassionally tweaking the presentation of its name. Along with other little proofpoints of differentiation like the speed and quantity of its results…
…this creative way of building good ol’ fashioned brand awareness and corporate identity is one of the secrets of its success. Something Yahoo, AOL, Netscape and others missed. And something that continues to be missed by even big online brands today like Facebook.
(It’s also a great example to point people to who believe “no, our logo and corporate identity is carved in stone” point. It shows when and why you can play with corporate identity can be played with.)
Now comes some facts on the traffic power of the Google Doodle (the Goodle?). Not surprisingly it has a powerful effect.
Way to go Gumby.
The Google Doodle is a great example of building clever little moments of online branding into your own website design and overall internet marketing.
Will yours have the same traffic power as the Google Doodle? Not even close but, like Google did, you’ll find it a great way to build online brand equity and get people to remember you.
If you’re interested in online branding see my post on Every Error Message Tells A Story and Other Lessons in Online Branding.
Hope this helps.
Bob Nunn is an award-winning digital marketing consultant based in Toronto passionate about marketing strategies that move the needle. Contact us to see how an 11-point check-up can get your brand revved up online.
The Marketing Garage is an award-winning Toronto branding company that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.
