Less than 44% of loyalty marketing programs are active. Here’s why effective email marketing initiatives end up in a dusty shoebox and 6 tips to fixing it.
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Lots of folks staring into the crystal ball past few weeks to make predictions. Here’s one I actually buy.
A nice piece in the Globe today makes the case that the better way to achieving customer loyalty is through gamification: rewarding customers by turning your marketing into a game or marketing through an existing game like Foursquare.
The piece is shy on any results but has great examples from Jay-Z and 7-11.
Turning your marketing into a game through badges and simple games is something to consider vs. the traditional buy-10-get-one-free ‘subsidize the loyal’ programs many businesses still use but I don’t think you can lump all the new gaming options together and say they work carte blanche.
If it helps check my thoughts on my guest post on the Search Engine People blog: Which Is Best For Marketing Your Business: Foursquare or Groupon?
Click here to read the Globe article: http://bit.ly/glogame
Bottom-line: Add the question ‘Can we turn it into a game?’ to your marketing checklist.
Ever notice that the best laugh you get is when you make yourself laugh?
I did an image for my regular guest post on Search Engine People’s popular blog and gave myself a good little chuckle.
Inspired by Facebook’s great year and probable Best Picture win I give out my own Oscars for the Best Facebook Pages of 2010 complete with stats. It’s been tweeted 52 times. Click the link to read.
Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online age and perfecting his lasagna. He is the founder of BrandMechanics.ca and a regular contributor to Search Engine People’s blog.
Handy 12 point checklist for effective email marketing including the latest stats and examples from Apple and others. Tips and best practices from award-winning email marketer.
People often say you can’t measure branding. That’s changed. This short article explains how you can use new free tools like Google Insights for Search to measure the impact your branding strategy is having on demand.
9 alternatives to discounting your product to get the loyalty of your social media fans using examples from Starbucks, KLM and small businesses.
An example of using search engine and social media marketing tools to capture interest and drive traffic to your website using Movember.
Barter is used by 70% of Fortune 500 but the rise of barter exchange sites make it potentially a good way for a smaller business to market itself. Tips on what to consider and a helpful article link.
There’s at least 8 tricks to posting a video on YouTube to get it found. Here are 5 more tips when it comes to creating your video in the first place.
Statistics and case studies show that the marketing funnel is becoming increasingly complicated. But case studies show how online marketing performance can be improved by having integrated marketing communications and understanding the two keys to achieving that.
