Shout out to folks at Radio Shack and why it’s smart to play through the flack when your branding is carefully considered and authentic using The Gap and the Apple iPad as examples.
Podcasting for marketing purposes has been slow to build. But new research indicates it’s making some good gains on radio. Included are tips to consider when starting and the best marketing podcasts.
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
George was ahead of his time. He would have loved the certainty that comes with internet marketing tools like Google Analytics and Social Media Monitoring.
Listening is a key part of being successful with Social Media and online marketing in general. This post provides links to 8 tips as part of a bigger 6-part process to Social Media success using the acronym LISTEN
Great and weird home designs including secret passageways! Oooooo! http://ow.ly/2OWOD #Fridayfun #design
Wrote a new post on the Search Engine People’s top blog yesterday that is getting some good discussion going called Foursquare’s Loyalty or Groupon’s Trial? It uses the latest available research and close to a year of personal experience as a user to provide businesses with some advice and a perspective on which is better for online marketing and social media marketing plans.
Fast Food Ad Photos vs the Real Thing. This is great. Oddly even the real shots make me hungry http://ow.ly/2OYrT #liesyoushouldn’tfallfor
Small Biz finding that SocialMedia is working better for growing fans than growing fame. http://ow.ly/2ONfA
University boosts conversion to 11% continuous improvement of its #emailmarketing http://ow.ly/2PzjS Love it
