Wrote a post over on Search Engine People’s popular blog which as one review of my review on reviews (?) noted ‘neatly summarizes’ some key statistics that demonstrate the incredible power social media is having on how consumers make buying decisions. Online reviews have been called ‘the new advertising’.
Check it out here.
Each day billions of words are flung back & forth across the internet offering us glimpses into passions, problems and purpose. You can use to monitor employees or for customer leads using social media. An example of each from Microsoft and Goldman Sachs.
‘Quebec is finally separating!’ and 7 other of the top funny tweets from the earthquake in Canada
A great example of eMail marketing from new master marketer NakedPizza.
Did a post on Search Engine People’s popular blog (11 nominations for best search marketing posts in 2009). The title is tongue in cheek but the content is real: How WholeFoods built their following to the top of the retail social media podium (Olympics theme) according to the architect behind it.
Hope you like.
One of the bravest and smartest things a marketer can do is to fight the temptation and pressures to come up with “something original” and simply name a product based on what it does. See my post of last month on this with examples like Facebook and YouTube.
http://thebrandmechanic.com/2009/12/22/picking-a-brand-name-based-on-what-it-does/
It’s just one of the reasons I love the new name.
The other concerns the challenges that comes with the territory of being straight-forward; namely how do you make it distinctive and not categorical? And, at the same time, use the other naming principle that is too often ignored in the rush to “something original”. That is, ‘borrowing to build’: leveraging the equity of your corporate masterbrand or powerful older sibling brands to launch your new product.
Apple gracefully solves this problem two ways:
Face it, if you could change just one letter and connect your protect to the fastest-selling product in history, well, wouldn’t you do it?
It’s why the iPad name will be working hard for Apple all the way to the bank long after the armchair critics have grown tired of mocking it.
How words become weapons in the battle for market share; branding in the online era using Microsoft, Apple, Coke and Pepsi and a host of error messages as examples.
I did a guest post this week over at the Search Engine People blog that seems to be interesting people. It gives you 3 questions to ask to make sure your social media program doesn’t act like a New Year’s resolution: good intentions at the beginning but off-course by June. Check it out at http://ow.ly/VS43
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