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Mar 30
how to do keyword research

What Keywords Should I Use? How to Find the Best Keywords for SEO

By Branding, Digital Marketing, Internet marketing, Marketing Tips, SEO

The words you use on your website play a direct role in making it visible to your target audience.

When keywords are used correctly on your website, the people who are most likely to use your services and convert have an easier time discovering your company. Don’t believe us? Google “marketing company” and see if our marketing company shows up.

Now you may be asking yourself “what keywords should I use?” Don’t worry! Our digital marketing agency will explain: Read More

Mar 16
why social media marketing won't work

5 Reasons Why Social Media Marketing Won’t Work

By Digital Marketing, Digital Storytelling, Facebook Marketing, Internet marketing, Marketing Tips, Social Media Marketing

As a digital marketing agency, we get a lot of questions from our clients about what they should be doing on social media.

Social media marketing can work well if you know where to invest your time and resources. There are countless strategies and platforms you can use – some are better than others. Although for most businesses, your social media marketing efforts are more likely to fail rather than succeed. We’ll explain why that happens… but first, you should understand the importance of getting things right: Read More

Mar 09
how paid ads work compared to organic seo

Are Paid Ads Worth It? How To Solve The PPC vs SEO Debate

By Blogging, Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, SEO, Social Media Marketing

Companies are always looking to generate greater brand awareness. One way to do this is by having a prominent position in Google search results. 

Getting maximum visibility online is a key factor to getting more traffic to your website, generating more leads, and ultimately, increasing sales. Think of this as a figurative domino effect, as one increases (or one domino falls) the others follow. Search engine optimization (SEO) is an effective strategy to reach these objectives.

There are generally two main approaches to SEO: Read More

Mar 05
can social media marketing really help my business

Social Media Advertising 101: 7 Best Practices You Should Be Following In 2021

By Digital Marketing, Facebook Marketing, Internet marketing, Marketing Tips, Measurement, Social Media Marketing

With social media marketing, it can be overwhelming to figure out what you should be doing, what you shouldn’t be doing, and how to actually tackle it. But don’t worry, we’ve got you covered with the following 7 must-follow social media best practices you should be adopting in 2021. 

Read More

Feb 25
will email marketing die

Is Email Marketing Dying? 5 Things That Work & 5 That Don’t

By Digital Marketing, eMail Marketing, Internet marketing, Marketing Tips

As a digital marketing agency, we often hear this question from clients: “I hear some companies are doing well with email, should I be considering it?”

Don’t give up on email marketing just yet. For years, people have been talking about the demise of email marketing, but the numbers say otherwise. Even though it’s more challenging than ever to get customers to open your emails, it’s a proven tool to continuously communicate and engage your customer base.  Read More

Jan 06
is social media marketing worth it

Can Social Media Marketing Really Help Your Business? 10 Apps to Study:

By Digital Marketing, Facebook Marketing, Internet marketing, Internet Marketing Tools, Marketing Tips, Social Media Marketing

“Can social media marketing really help my business?” if you’ve heard or asked that question before you’ve probably wanted to know if social media marketing is worth it. Our digital marketing agency deals with all kinds of questions regarding this topic such as “which social media marketing is best?” and our favourite: ”social media marketing or digital marketing?”. Thankfully, this blog has all the answers to these questions and more, with some great examples! Read More

Dec 22
digital marketing strategies and tactics for a crisis

5 Digital Marketing Strategies and Tactics for Crisis Management

By Blogging, Digital Marketing, Internet marketing, Marketing Tips

Digital marketing strategies and tactics are fluid. They should change over time to align with market conditions, customer demand, and many other external factors. A crisis like the COVID-19 pandemic has forced companies across the country to stop and rethink things – especially how they market to their customers. 

For some, it has forced them to speed up their transition to digital marketing and shift things online. For others, it has proven how important it is to be agile and flexible in the face of a crisis. 

Digital marketing has become central to all interactions. Digital channels have become the primary way to engage customers for many. 

Here is how to revamp your digital marketing strategy to reflect the new reality brought on by the COVID-19 crisis: Read More

Dec 16
Top 8 SEO Best Practices: Simple SEO Checklist With Proof Of Success

Top 8 SEO Best Practices: Simple SEO Checklist With Proof of Success

By Blogging, Digital Marketing, Internet marketing, Marketing Tips, SEO

Search engines have a huge impact on how people make decisions in every aspect of their lives and, consequently, they should have a profound impact on how businesses market themselves. Accordingly, as a digital marketing agency, we believe it is incumbent upon every business – large or small, online or off – to consider how they appear to the growing number of online searchers seeking buying information.

Consider the following: Read More

Nov 26
Ad copywriting tips to write digital copy that sells

7 Ad Copywriting Tips to Write Digital Copy That Sells

By Digital Marketing, Internet marketing, Marketing Tips, Social Media Marketing

Regardless of the ad type or platform you use, there is one thing that is essential to the success or failure of your ad campaign – copywriting. 

You need traffic. To get traffic, you need to generate clicks on your ads. There is a lot of competition. As a Toronto digital marketing agency, we understand that strong writing creates strong ads.

Use these seven ad copywriting tips to improve the quality and effectiveness of your ads. Turn them into ads that sell: Read More

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