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Jul 25

6 #Canada150 Campaigns That Marketing Consultants Agree Nailed it and Failed it

By Branding, Digital Storytelling, Internet marketing

The Marketing Garage was recently interviewed by the Business News Network about advertising campaigns for Canada’s 150th anniversary. The article reviews numerous marketing campaigns that did well and nailed it, along with campaigns that didn’t meet up to the rest and failed it.

In the article, our owner and digital marketing consultant Bob Nunn, provides his expert opinion as a brand mechanic and explains “If a brand is going to ‘rent the interest’ of a cultural event, the campaign needs to match what the brand promise is all about.”

Read the full article here:

Digital Marketing Agency Consultants Interviewed in BNN Read More

Jun 27

How Proper SEO can Increase Site Traffic and Conversions Over 200%

By Uncategorized

A storage company chain came to The Marketing Garage in need of an online tune-up.

The Marketing Garage was able to help with the rebuild of a new website that resolved all the SEO issues along with optimizing their blog and making their locations and pricing more apparent.

See how we put their rankings back on top by clicking below.

Read The Case Study

The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.

May 25

How to Grow a Travel Blog

By Blogging

The Travel Industry Council of Ontario (TICO) wanted to raise awareness of the range of services they provide to the travelling public and encourage more travel professionals to become registered travel agents.

We developed a fresh blog strategy with a range of topics from travel tips and vacation destination ideas to vacation scams and new travel regulations that resonate with travelers and industry professionals.

Find out details on how we grew their blog by clicking below.

Read The Case Study

The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their marketing. Our data-driven mix of SEO and digital marketing process is like no other.

Apr 27

7 Ways to Come up with Blog Post Ideas

By Blogging, Digital Storytelling, Marketing Ideas, Social Media Marketing

Writing a personal blog or business blog is a great way to increase your web traffic and show off your brand, however finding the right post ideas can get hard. We know it’s tedious work, so we’ve put together 7 ways to help you come up with the perfect blog post ideas.

1. LISTEN

Do your keyword research. Use sites like StoryBase that show you how popular certain keywords are. Particularly search for those ending with a question. This is what people are really looking for, and what you need for your blog post to get found.

digital marketing agency - Blog post research Read More

Nov 24

How To NOT Launch Your Brand Like Samsung Galaxy 7

By Branding

Did an interview with Canadian Business magazine that hit the newstands last week (do they still have newstands?). They asked three smart people and me how to make sure your new brand offering doesn’t go up in flames like the Samsung Galaxy 7. Here’s the piece followed by an interesting observation on how Google launches brands that they didn’t include:

Canadian Business Samsung Galaxy 7 branding article - digital marketing

Here’s what they didn’t print:

I’m a big fan of Google’s forever beta approach as they say in the piece. I’ve been an early adopter of things like GMail, Google Docs and Google Photos and AdWords itself and seen how they invite you in early as a beta-tester and then make it better and better. But the ONE time when they ignored this and failed consequently was Google Glass.

The first problem is Read More

Jul 26

6 Reasons You Need A Blog For Your Business Website

By Blogging, Marketing Tips, SEO

As a digital marketing agency we know that oftentimes blogging for your business may seem tedious. If you are one of those people who are skeptical about blogging for their business, this article is for you. Here are 6 reasons why you need a blog for your business website:

1. Blogging Can Help Your Business Website Get Found On Google

Relevant and fresh blog content adds value to your business website. It results in your website pages being stored (Indexed) within the search engine servers and improves your website’s online authority score. Both of which in return increase the ability of your website to get found online by ranking higher in search engines like Google.

digital marketing tips - blogging increases website traffic

2. Get Found Through Blogging For Specific Search Phrases

Short tail keywords (Shorter and generic searches) –> Best Shoes
Long tail keywords (Longer and specific searches) –> Best Leather Shoes Canada
70% of all web searches are long tail keywords.
Read More

Jul 07

4 Tips to Build an Employer Brand for Your Business

By Branding

It’s easy to get carried away with exciting projects and neglect your own brand. Your brand is not only important for attracting new customers, it’s also important for your business culture. This internal branding is known as your employer brand.

Employer brand is how your company is perceived by your current and potential employees.  Having a clear employer brand can be a powerful recruiting tool, motivator, and creates a culture of success. Some best practices to have your employees “live your brand” include:

  • Promoting culture and rewards
  • Create consistent messaging of organizations values
  • Show what success in the company looks like
  • Adopt a community concept to your strategy
  • Promote awards and accreditations

We know how important it is to keep up a company’s brand, and at the Marketing Garage, we work hard as a team to tune up our employer brand. In this blog, you will learn how an employer brand is important, and 4 ways we developed and tuned our employer brand that you might find helpful.

1.      Connect Your Employer Brand with the External Brand

It’s important to align the external brand, which is your company’s promise to customers, with your employer brand in order to present your company consistently and effectively. As Forbes mentioned, “fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver on it.” If your employees are not engaged, then the strength of your external brand doesn’t matter. Read More

Jun 10

Looking For A Brand Mechanic

By Uncategorized

Do you like to fix marketing that is broken? Put a shine on brands that have dulled?

If this sounds like you then we want you to join our crew!

Growing Unique Marketing Firm Looking For An Account Director / Brand Mechanic

The Marketing Garage is an award winning group of marketing consultants based in beautiful downtown Aurora, just north of Toronto. We are a small crew of hard workers who encourage thinking outside the box. At The Marketing Garage, we use a diagnostic approach to help a variety of companies fine tune their internet marketing.  We provide clients with the following services: branding, design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, SEO and traditional advertising.

Our client base is strong and growing, but we are in need of a client service leader who thrives on project management and performance improvement. Read More

Nov 11

Entry Level Social Media Marketing Job

By Uncategorized

*Update: Position filled*

Do you have a way with words? (Or are you like us and not have way?)

Do you have social followers, and a blog? Are you passionate about learning what works and what doesn’t?
If this sounds familiar then we want you to join our crew!

Internet Marketing Company Looking For Social Media Marketer; Content Manager & Writer!

The Marketing Garage is an award winning group of internet marketing consultants based in Aurora, just north of Toronto. We are a crew of hard workers who encourage thinking outside the box. At The Marketing Garage, we use a diagnostic approach to help a variety of companies fine tune their internet marketing.  We provide clients with services like: web design, PPC marketing, video marketing, email marketing, social media marketing, conversion optimization, advertising, SEO, branding, and design.

Our client base is strong and growing, but we are in need of a skilled writer and analytical thinker to be our Social Media Marketer; Content Manager & Writer. This job is an entry level position but we are looking for someone who: Read More

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