Social media platforms are constantly changing and updating their algorithms; Facebook is no exception. Recently Facebook has been favouring native video and ‘meaningful interactions’ between users. This means that businesses posting about products and services are not a priority. Unfortunately, as seen below, this also means that growing an organic audience on Facebook is becoming more difficult. So how do you, as a business, reach your audience? Ads. You need to pay-to-play.
Source – Agorapulse
But don’t freak out! This doesn’t mean Facebook is dead to marketers. Over 75% of Facebook and Instagram users visit the platform at least once per day, which means if you are paying for ads, people will see them. 93% of social media advertisers use Facebook Ads. So next time you are looking at your organic performance and see a low reach, don’t freak out. Consider running ads on Facebook to reach your audience.
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