7 Quick Steps to Get Your Business Found On Social Media

As a Toronto marketing company, we know that social media marketing is a great way to showcase your business and connect with prospective customers. According to Jake Hundley from Search Engine Watch, “Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day.” Social media networks help your business get found and allow you to engage with users more directly than traditional search engines.

If your social media profiles are incomplete or hastily written, they may not live up to their full potential. Ensure your business’ social media profiles are in tip-top shape with these 7 steps:

1. Optimize Your Page Name

The easiest way to find a business on social media is to search for the business’ name. Your page name should be as close to your business’ name as possible, preferably an exact match. Keep your profile names consistent to make it easy for prospective customers to find you across platforms.

If users aren’t searching for your company directly, optimizing your page name can increase your chances of getting found. Include your biggest keyword in your page name. For example, if you own a plumbing business called Fred & Partners, your page name should be “Fred & Partners Plumbing.” This way, your page is more likely to pop up as a result when a user searches for “plumbing.”

2. Write a Compelling Description

A good description allows people to quickly find the information they’re looking for. Users should be able to immediately understand the purpose of your company by reading your profile description. Not only should it be compelling, but it should also be optimized with keywords to help your account get found through the search bar.

Don’t rely on guesswork, write several variations of your description and ask for input from others. To find the best message, conduct A/B tests on a pay-per-click ad campaign to see which language gets the most engagement.

3. Update Your Profile Picture

Your profile picture is another way people recognize your company. It should be a high-quality image of your company logo. Ensure the picture is not cut off or blurry. 

4. Update Your Banner

Your social media account isn’t complete without a banner, but the quality of the image can make a huge difference to the perceived authenticity of your page. As a Toronto marketing company, we know that social media banners aren’t merely for decoration. They should be used to engage the audience and provoke them to read on. Make sure your banner is graphically flawless, includes compelling words, and contains your logo/branding. Bonus points if you include a call-to-action as well.

5. Select the Right Business Category

Some social networks allow you to categorize your business page/account. However, a broad category won’t help your target audience find you among a wide range of competitors. Make sure your business is categorized for your biggest keyword to drive quality leads to your page.

6. Ensure Your Information Is Complete And Accurate

Filling out the information section on your social media profiles makes your page look more authentic. It also gives you the opportunity to share more about your business. Ensure users are able to contact you by including accurate contact info, an accurate location, and links to other social networks.

Additionally, determine the purpose of your business’ social media profiles and include a call-to-action in the ‘About’ section. For example: if you convert leads or sell products on your website, include a site link in your call-to-action.

7. Verify Your Account

Many social networks allow businesses to verify their account. Account verification increases your profile’s credibility. However, some websites (like Instagram and Twitter) are harder to get verified on than others (like Facebook and Pinterest). 

Check to see if your business profile/page qualifies for verification and how to verify your account using these links: 

• • Facebook: https://www.facebook.com/help/100168986860974/
  • Instagram: https://help.instagram.com/369148866843923
  • Twitter: https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts
  • YouTube: https://support.google.com/youtube/answer/3046484?hl=en
  • Pinterest: https://help.pinterest.com/en/business/article/claim-your-website

The Marketing Garage is an award-winning Toronto digital and branding marketing company that cuts through the digital marketing hype to deliver real results. Our unbiased, data-driven audits help you understand what’s working. And what’s not. Read some marketing case studies or give us a call to pop the hood on your marketing.