What’s a review worth? How many do we need?
Clients often ask these questions, especially when they’re trying to motivate staff.
Studies have shown that reviews can boost conversion by 20% and order value by 10%. A Cornell study found that hotels can raise their prices by 11% for every 1 star increase. Consumers are likely to spend 31% more on a business with great reviews. Do the math on your own business. In our experience, the best way to incentivize staff is a combination of $25 gift cards, internal competition, and just plain recognition of great work.
In terms of how many reviews you need to boost your ranking it’s a combo of:
- Getting to a threshold (Google once told me the magic number for a local biz is 9)
- Quantity: more than your competition
- Quality: higher average rating than your competition.
The Marketing Garage is an award-winning Toronto marketing company that cuts through the digital marketing hype to deliver real results. Our unbiased, data-driven audits help you understand what’s working. And what’s not. Read some marketing case studies or give us a call to pop the hood on your marketing.
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