9 SEO Techniques To Make Your Locations Page Rock!

Are you worried that your business’ online presence isn’t performing at its highest potential? Not to fear, we’re here to help. Optimizing your business’ location page will help increase your online visibility by improving your rankings in both Google’s local map pack and organic search results. 

But Who Cares…. It’s Just A Locations Page

WRONG!! As we all experience the uncertainty of COVID-19 and the effects it has on our business, it is important to know where to focus your efforts on to remain successful now, and more importantly, come out stronger when this is all over. As a Toronto digital marketing agency, we can tell you one thing for sure… having a strong local SEO strategy is one of the many things that can help your business’ online presence. Location pages are a fundamental component of a comprehensive local SEO strategy. 

9 Rockin’ SEO Strategies

These 9 local SEO strategies will help your business overcome this change in business dynamics and will answer several possible questions an online consumer may have when learning about your business.

1. Register Your Company In Google My Business

This is one of the most important things to having a successful local SEO strategy. If you want to stand out in Google’s ranking system, take full advantage of their listing profile system, Google My Business. The first step is to claim your business listing and verify it as the business owner or representative.

2. Be Location Specific

A lot of businesses make the mistake of cramming all their locations onto one location page. This is a big NO-NO for your local SEO strategy. Creating a separate, optimized page for each business location will help with SEO and online rankings. 

3. Create In-Depth Content

Along with having different pages for each location, the content on each page should be specific to each location. Make content that is unique, relevant to potential customers, and easy to navigate. Information overload can scare away visitors, keep it simple and straight to the point. Here are some ideas on ways to make your page stand out and be relevant to your customers. 

• The specific location’s name, address, and phone number (NAP)
• Services Offered: does your business offer services at one location that is unique compared to other locations?
• Nearby Locations: if you happen to have your other locations nearby, list them on this page to help with internal linking. 
• Unique Selling Point: how is this store different from your competitors nearby?

4. NAP (Name, Address, & Phone Number)

Your NAP should be consistent and accurate with your location page, Google My Business profile, and other citations. Search engines will use this data to trigger your listing to display in the “near me” results.

5. Photos

Not only are we noticing an increase in online presence as COVID-19 has us all at home, but we’re also becoming more cautious of our surroundings. Consumers are likely going to want to know as much as they can about your business before visiting. 

• Interior photos of your business help consumers gain a realistic expectation of what to expect of your business. Many times, often with healthcare business, a real glance at the business’ interior can be a deciding factor. 
• Exterior photos of your business are significant for location page optimization. These include photos of your signage and logos, parking, and nearby businesses. This will help new visitors find your business more easily. 

6. CTA (Calls-To-Action)

There is no point in having a strong location page if it can’t produce conversions. Having a strong call-to-action is important as they encourage visitors to take action that will benefit your business such as calling, filling out contact forms, requesting a quote, etc. 

7. Title Tags & Meta Description

Optimizing your title tag and meta description helps local business pages get traffic from standard organic search results. Use these as an opportunity to provide visitors and search engines a clear description of what your page is about including the business name, the geo-location of the store, and the main service and/or product offered. 76% of top-ranking local pages have their location in their title.

8. Manage Your Reviews

Reviews are a great way to significantly impact your business’ local SEO performance. Online reviews appear next to your Google Map listing as well as your business’ Knowledge Panel in the search results. As a Toronto marketing agency, we recommend consistently trying to get more reviews as they reflect positively on your brand and gives it authority and trust. According to BrightLocal’s 2020 Consumer Review Statistics, 82% of consumers read online reviews for local businesses. 

9. Social Listings

It is important to mention your business NAP on other areas of the web. Include your NAP on business listing directories such as Google, Facebook page, Yelp, MapQuest, etc. Even if you are not active on social sites, this will help with linking users to your main page and for SEO purposes.

At the Marketing garage, we have tried and tested these basic but easily forgotten local SEO strategies and achieved some fruitful results. Add them to your marketing strategy today and if you’re stumped on the way, we are here to help you.

The Marketing Garage is an award-winning Toronto digital marketing company that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.