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Social Media Marketing Success: How A Fine-Tuned Geo-Targeting Strategy Increased Quality Business Leads

By July 17, 2018July 24th, 2018,

Recently, we had a high-end Toronto custom home building company who was looking to gain quality business leads while avoiding the spam of small renovation projects. Due to the majority of keyword searches in their category being for smaller projects, it was determined that a social media strategy was the best option. Although they were already present on social media and were frequently posting, they were not getting any leads. They came to us in hopes of a total social revamp.

As a digital marketing agency, there’s several mistakes that we frequently see when businesses use social media. After taking a deep-dive through their analytics, we realized that like many businesses, they were not effectively reaching their audience, not promoting their strongest content, and most importantly not accurately geo-targeting to reach their most valuable customers. Through stronger targeting, messaging and amazing creative work, we were able to increase the number of leads, triple website traffic and increase social engagements by 4X!

See how we did it here:

Read The Case Study

 


The Marketing Garage is an award-winning Toronto digital marketing agency that has extensive experience in cultivating effective digital marketing strategies. We help businesses in many different sectors across North America fix their online marketing and branding. Our data-driven mix of SEO and digital marketing process is like no other.