Not only is the site an almost perfect example of optimizing a site for search engines and converting leads but as part of that they had had discovered the power of product demonstration in boosting sales online.
Not a big leap perhaps because they’re in a business not far removed from Ginsu knives and Sham-wow but what they did next was truly inspired. And better yet, inspired by their customers.
Originally built on their site ‘Will It Blend?’ has become one of the biggest viewed channels on YouTube.
And the bottom-line on the bottom-line? This great blend of product demo first and entertainment second increased sales 700%. Nice.
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