The Problem Was Getting Found
Our client was a player in their B2B category yet wasn’t enjoying the business-building efforts that come with a page one ranking. Our analysis showed that the terms they were getting found for had little search volume and for the terms they wanted to get found it was going to be all-but-impossible to knock someone of the first page.
The Search Solution
Deep keyword research and an audit of the competition on the first page of each search term revealed that there was a nickname for their type of business. One that was commonly used by most searchers – it had 10X the searches as they were currently get found for and almost as many as the #1 term but their competitors were too formal to call themselves that. Fortunately, our client wasn’t.
On-Page Search Optimization
We re-worked their site structure top-to-bottom including title tags, meta descriptions and on-page copy to provide Google with an organized view of what we wanted to be found for.
Blog Power
Google loves the fresh content of blogs so we studied what information searchers were looking for that wasn’t being provided by others and went right after it.
Social Signals
A revamp of their social media stream from Facebook & Twitter over to LinkedIn boosted traffic to the site and the blog and sent the right signals to the search engines.
Link-Building
With the blog content flowing we were able to build quality links (not the 200 links for $25 kind) from other blogs and national and local directories.
The Results – From Not Found’ To Top Of The First Page
It took three months to crawl up the rankings but once it all started working together, traffic soared.
275
Increase in Traffic
7
Of Traffic Via Blog
15
Via Social
3
New Offices Opened
