The Problem
- The Travel Industry Council of Ontario (TICO) wanted to raise awareness of the diverse and valuable range of services they provide to the travelling public.
- They wanted to encourage more travel professionals to become registered travel agents.
The Fix
- Deep keyword research
- New blogging strategy
- Reach industry and travel professionals through social media
- Create individual blog posts that resonate with traveler and industry professionals
- Reinforce the importance and benefits of being a registered travel professional/agency
The results
The blog is now a significant contributor to consumer related pageviews, making up
46.3% of all non-paid consumer pageviews.
- “Vacation scams” is our most shared blog post with over 4,100 shares on Facebook alone!
- Ranks second highest in views.