The Problem
This healthcare company was a successful, multiple location, and well respected company but needed to compete in an extremely competitive search market. They contacted us to orchestrate a very large, elaborate search campaign that included Search Engine Optimization & Pay Per Click advertising with a focus increasing patients via the internet.
The Fix
To efficiently compete in this competitive market, an extensively targeted Pay-Per-Click advertising campaigns was created. 17 different campaigns were created to coincide with each location across Ontario, and each campaign had 10 ad groups which each focused on a specific service. These campaigns used an exact match keyword strategy, and over 10,000 keywords were required to effectively target each location and service.
The website was also optimized to rank in major search engines organically. Locations were prioritized in an effort to draw local traffic to each location with specific services also improved for major search engine performance.
Pay Per Click
An extensive PPC campaign was implemented to target 17 locations.
Search Engine Optimization
Locations and services were optimized to improve local search rankings.
Conversion Optimization
Exact match keywords, improvements in local search, and new eye-catching buttons all helped improve the site’s conversion.
The Results
Since the campaign started traffic has more than doubled reaching nearly 23,000 visits per month. Conversion improved from 2% to the mid-teens while cost per conversion dropped drastically from $175.00/conversion to $32/conversion
14
Conversion rate
143
Decrease in cost per conversion
Services:
- Conversion Optimization (link to Conversion section on services page)
- Pay Per Click Campaign (link to PPC section on services page)
- Search Engine Optimization (link to SEO)
