As a digital marketing agency, we know that the days of building up a Facebook fan base and then posting on your page on the assumption that everyone who follows you will see it is over. Facebook, LinkedIn, and other social sites changed their algorithms in the past two years to such a degree that the average percent of a page’s fans who see their posts organically (without paid boosting) declined from 16% to less than 1%. Social media marketing has become a paid advertising channel. The good news is that, in the right hands, marketing messages on social sites can be hyper-targeted by geography, job titles, and interests and provide a way to test messaging.
What We Do
- Conduct an 11-point social media audit, with each element scored from A to F(ail)
- Social Media Optimization following industry best practices
- Create compelling pay-per-click social media advertisements
- Use measured data & A/B testing to improve conversion and ROI
- Reach only the audience you want by targeting demographically, geographically, and/or by interest
- Find the most effective messaging for your business
- Avoid time & budget-consuming changes to your website before knowing what really works
- Easy-to-understand, insightful reporting
What Makes The Marketing Garage Different Than Other Social Media Agencies?
As a Toronto social media marketing agency, we offer a full-service approach to digital marketing. We use a combination of optimization, message testing, strategic targeting, pay-per-click advertising, and tailored landing pages designed to drive immediate traffic and turn browsers into buyers.
Still not convinced? This social media marketing case study speaks for itself.
”The Marketing Garage has a way of cutting through all the internet marketing and social media hype out there and helping our team focus in on what really matters. The result for us was a dramatic increase in marketing performance.
Wayne Freethy, Toronto Ski Club @ Blue
+20
Boosted social media traffic to the site of a recruitment firm from 5% to over 20%
+80
Increased fans reached by social by 80% for a liquor marketer.
7.5
Took the percent of fans engaged with a restaurant chains' social posts from .1% to 7.5%
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