Meet The Marketing Consultant Crew

We Are Brand Mechanics

We’re a new kind of marketing consultant company in Toronto; one that believes we’re in the midst of a revolution that has fundamentally changed how consumers make buying decisions. We’ve come together to help businesses understand and navigate that change. We’re not an ad agency because we believe that the traditional interruptive approach no longer works in a world where you can turn off any message with a click.

We’re marketing consultants. More precisely, we’re resultants; a diverse group of internet marketing, traditional marketing, branding, social media, SEO and pay-per-click specialists who believe that what gets measured, gets fixed. We thrive – absolutely thrive – on rolling up our sleeves and measurably improving our clients marketing performance.

Our Diagnostic Approach Uncovers The Quick Wins

Uncover Your Quick Wins

Our Team Of Marketing Consultants

Bob Nunn

Co-Founder, Chief Brand Mechanic

With over 25 years of experience, Bob has worked with some of the best-known brands in the world and has enjoyed long term relationships with companies like Auto Trader, M&M Meat Shops 3M, Toronto Ski Club and Blue Mountain. Bob has been repeatedly recognized by the industry including leading teams that have won over 40 marketing awards. Bob’s approach to improving brand performance can be summed up in one word “Measurement”. As the most experienced of our marketing consultants, Bob believes great advertising must begin with a clear, informed strategy. Creative executions and advertising is only great if it produces the desired results. Bob’s favourite country to travel to is the next one.

Brian Larter

Co-Founder, Brand Mechanic

Brian’s 35 years of experience in advertising have given him broad expertise and a keen insight into the essential elements of marketing strategies. Through work with clients such as Harley-Davidson, Piper Aircraft, Purdue Pharmaceutical and Thomas Cook, Brian has contributed to the development of some of the most powerful and respected brands in the world. Maintaining a focus on results is Brian’s key role in building our clients’ business.

Nimisha Vishnukanth

Digital Marketing Mechanic

Having worked in marketing roles across different geographies, Nimisha has honed her skills in increasing leads, analyzing data, and conversion optimization. She ensures our clients are getting fame, found and fans through increasing their visibility on search engines and converting traffic to leads. What separates her from most is her ability to take a holistic view of the business, set the vision and translate that into a set of strong strategic solutions. Her background studying engineering and master’s in management from Queen’s University thought her to balance the logic and data, which is a competitive advantage in the ambiguous and dynamic industry. On her free time, she enjoys trying out new cuisine, painting and spending time with the people she loves.

Devin Clark

Social Marketing Mechanic

If you ask Devin how many countries he has been to so far, he will probably say either 22 or 24, it’s easy to lose count. As a passionate world traveler with a taste for the unknown, Devin is always looking for the next “thing” to stumble upon. Having acquired a Marketing Diploma from Seneca College and a worldly education under his belt, he has most likely seen/heard or experienced something similar to your brand. However, new discoveries are always welcome, and encouraged! If you are looking for a unique perspective for your social media presence online, rest assured this guy will have more than a few ideas to provide your business with. Just don’t ask him how many social media accounts and blogs he’s managed, because he’s lost count of those too.

Alexandra Bejgu

Search Marketing Mechanic

Alexandra is a Search Marketing Mechanic. She graduated from Humber College with a Diploma in Marketing. Digital Marketing intrigues her the most, she enjoys reviewing analytics in order to create smarter marketing strategies. She doesn’t shy away from a challenge and works hard at understanding the mechanics behind a company before improving its marketing. As an expert in search engine marketing, she takes on: keyword research, message testing, pay-per-click advertising and works out the best data-driven marketing messages. Marketing holds a special place in her heart. When not working she enjoys hiking, spending time with friends, family as well as her bird and is fascinated with Psychology.

Skylar Burns

Site Mechanic

Having graduated from Georgian College with a diploma in Web Development, Skylar likes to get his hands dirty under the hood by tweaking your website for optimal performance.

Doug Pearn

Auto Brand Engineer

A true ‘car guy’ with over 28 years of experience working on both the agency and client side of the automotive business, he led the launches of some of the most popular advertising campaigns in Canada, including ‘ZOOM-zoom’ for Mazda Canada and, most recently, ‘Canada’s Garage’ for Canadian Tire. It is his philosophy that effective automotive retail advertising must be anchored by consumer insights derived from data analysis. He has worked closely with a number of automotive manufacturers, individual dealers and dealer advertising associations in every major region across Canada. During that time, he has repeatedly demonstrated that successful campaigns strike a balance between retail and brand messages to client traffic which ultimately impacts sales.

Rick Tanton

Brand Engineer

Rick Tanton is a holistic brand strategist bringing over 25 years experience in creating, managing, and executing marketing strategies for clients around the world and in all major industries. He’s led the strategy departments in two global ad agencies, is a multi-time award winner, public speaker, and has had his strategic insight published in Strategy magazine. He has created the strategies for companies and organizations as diverse as Toronto Pearson International Airport, Scotiabank, Molson Coors Canada, Corus Entertainment, World Wrestling Entertainment, The Keg, and the Government of Ontario. When he’s not strategizing he’s a competitive runner and serial entrepreneur as the owner of a craft brewery-in-planning, biohacking podcast, and subscription box startup.

Labeau - Office Dog Marketing Consultant Toronto

Lambeau

Greeter & Chief Cultural Officer

Lambeau is our Greeter & Chief Cultural Officer. She joined us 8 months ago as a pup but is surprisingly talented at sniffing out bad marketing. And lost ping pong balls. We're impressed by how excited she is to come to work every day.

Our Skills

Google Partners Performance Standing

94%

Average Keywords On First Page

79%

Average Email Open Rate

51%

“
Bob’s enthusiasm and commitment to our business were the best we’ve seen. His efforts helped us get where we are.
Mac VoisinFounder, M&M Meat Shops

“
I found Brian Larter to be a very committed, customer focused, community oriented business person during my period of volunteering at PACE Polo for Heart. Anyone looking for an advertising and marketing communications team would be well advised to consider Brian and his team.
Roger ClowaterOperations Manager, Securitas Canada

“
Saleena and I had the opportunity to work together in the launch of the BellZinc.ca portal. She brought a unique combination of strategic thinking, knowledge of her organization and working with people and a customer view. She is a very customer centric individual that also understands challenges of sales, marketing and driving change. I would have no issues to recommend Saleena if the opportunity arises.
Sherif DagherVoice of the Customer at Bell Canada